Insights Analyst

Job content

The job in a nutshell

As an Analyst in the Sales Team you will work with the Sales Insight & Analytics Manager to identify commercial opportunities ensuring maximisation of revenue via the offline and B2B online Sales Channels using analysis and robust insight through to recommendation. We are looking for someone that can draw out the key insights from data sets and articulate their findings and recommendations.

You’ll provide regular (weekly and monthly) analysis and reporting, while supporting the wider Sales team with ad-hoc reporting and analysis. You’ll be supporting the SME team in providing key insights and actions that will drive revenue into the channel. You’ll support the New Business Team by using available sources to generate leads for customer acquisition, report on the performance of these leads and identify channel trends . You will also support the Key Account Team by looking at trends for our Key Corporate customers to identify risk and opportunity.

What you’ll be doing:

• Responsible for producing & improving standard weekly and monthly reporting and insight
• Utilising internal databases and third party sources (including D&B Market Insights and Glenigan) to generate a pipeline of business customer leads for the sales team
• Utilising data from our CRM system to report on and make recommendations on the performance of the sales team
• Provide analytical expertise to the wider sales team
• Analysis of Company MI for reporting and identifying trends
• Build and develop reporting capability to understand commercial impact of sales activity, strategic initiatives and performance against KPIs
• Working with internal teams to develop self-serve reports / dashboards for the wider sales team
• Build relationships cross functionally with key stakeholders to aid in the provision of data and reporting for business requirements

What we’ll expect from you:

To succeed in the role you’ll bring 2+ years’ experience in a data analyst role where you can demonstrate you have used your analytical skills to measure impact of business initiatives. You’ll have advanced Excel skills and be proficient in manipulating large data sets to create pivot tables, charts and tables. You’ll have experience of automating repetitive processes to make reporting more efficient. You’ll have excellent numeracy skills, with a high level of accuracy and you’ll thrive in an agile environment where the insight you provide can really make a difference.

In addition you’ll need to demonstrate:

Essential

• Strong data analysis skills
• Experience of making recommendations based on Insight
• Ability to present data clearly and concisely
• Ability to work collaboratively with others
• A proactive attitude with excellent commercial awareness
• Ability to produce accurate & high quality reports under time constraints
• Strategic thinking and problem solving capability
• Excellent organisational skills, working to plans and deadlines
• Be self-motivated and driven

Desirable

• Experience of report building in Power BI
• Experience of using Google Suite as a tool to present your findings
• Experience of generating sales leads based on Insight

At Travelodge, we believe that behaviours are just as important as the activities you carry out. The ones we look for in every colleague are:

I care about people

• I treat everyone in a way I would like to be treated
• I am easy to work with
• I have a can do attitude
• I care about the impact my work has on others

I pay attention to detail

• I do the little things that make a difference to our customers
• I work to brand standards
• I treat Travelodge time, equipment and stock as if it were my own

I drive for results

• I hit targets in my role and work at the right pace
• I take ownership of problems and try to fix them fast
• I look for ways to avoid future problems
• I look for ways to promote Travelodge

What you can expect from us

Culture

At Travelodge, we are warm, straightforward and optimistic. We have a big footprint in the UK, but still a small company feel and you can expect quality and value to be built in to everything we do. You’ll have the support of a close network of colleagues and managers, and every day is different here! We want you to bring your personality to work and we love our diversity.

Reward and recognition

It’s not just our customers we want to wake up with a smile on their face. As well as a competitive salary, being part of our hotel support centre means great holiday entitlements, pension contribution deals, being part of our bonus scheme, and a Thanks Card giving generous room and food discounts as well as friends and family rates.

Career and development

We want you to develop further with us at Travelodge and we’ll provide you a development plan to help you reach your goals. You can expect to have a full induction and training relevant to your role. We advertise all our vacancies internally, so you’ll have the opportunity to really develop your career with Travelodge.