Insight and CRM Assistant

An exciting opportunity has arisen at Wolseley UK for a CRM and Insight Assistant. You will be responsible for delivering the ‘Always on’ CRM marketing campaigns, customer insight data capture and the transition to customer journey automation.

About the role

• Own and report on email KPIs including open, click-through and unsubscribe rates.
• Deliver the CRM contact strategy against monthly targets
• Develop the A/B test plan including subject line, frequency, time-of-day and content testing; identify and optimise based on robust results
• Build and schedule emails in Adestra
• Manage a multi-agency process to assist with campaign creative and data
• Identify ways to improve creative, delivery and reporting processes
• Create engaging reports and communicate insight to internal stakeholders
• Manage the content library and brief in new channel-optimised content
• Manage the data feeds with the CRM agency/teams to facilitate the automated and targeted onboarding, retention and win back campaigns
• Implement tactical direct marketing campaigns
• Manage the CRM and opt-in database cleansing and routine updates
• Manage collection of high-quality data from customer touchpoints to create targeted, relevant and timely comms
• Support Insight by providing closed loop reporting on NPS

About you

• Previous experience in CRM/email marketing or similar role
• Outstanding copy writing and copy-editing capabilities
• Proven project/campaign management experience
• Working knowledge of CRM, display advertising, email and SMS delivery platforms
• Experience with reporting to feedback and visualising best performing content and templates
• Working knowledge of HTML & Adestra is desirable

Skills:

• Proudly customer-centric and keen digital advocate
• Numerate, analytical with high computer literacy
• Willing to constructively challenge the thinking of others and to be challenged
• Ability to work well in a cross-functional environment with multiple stakeholders
• Great team player
• Proactive and focused
• Collaborative, resourceful & creative
• Ability to run multiple campaigns at once
• Strong communication and interpersonal skills
• Attention to detail

About your development and benefits

We aim to unlock your potential and equip you with all the skills required to move to the next stage in your career with us. This all starts with your induction where you get to know us and our business and continues with relevant training and development.

Our people get benefits including:

• pension plan
• holiday - 23 days increasing to 25 after 2 years’ service
• staff discount
• profit share

About us

Wolseley UK is the country’s largest plumbing, heating and cooling trade specialist merchant and we aim to be the first-choice specialist merchant for trade customers.

We supply 180,000 different products to over 100,000 customers every year. Join us and you’ll be part of a team that gets the right products to customers at the right price, in the right place, and at the right time. You’ll also enjoy extensive training and an award-winning pension and great rewards package. And, as part of the world’s largest specialist distributer of plumbing and heating products, you’ll have access to a wide variety of career opportunities.

How to apply

Click the apply now feature or forward a copy of your CV to resourcing@wolseleyjobs.co.uk