Healthcare Communication Strategist

About The Company

Purple is part of the HH Global family and belongs to a worldwide creative + digital studio network. A truly global team that follows the sun, working in over 65 countries with a team of over 4000.

We deliver big impact for our client’s big ideas by developing smart, innovative and on-point campaigns for some of the biggest brands in the world. Our creative team is all about considered, impactful design that drives brand consistency and category growth

We amplify creative campaigns for brands across all media, all channels and all markets. To do this, we bring strategy, campaign development and production together in one place

When we say, “communications that actually work,” we mean it.

Purpose of the job

• Research, develop and deliver strategic insight and approach to pharmaceutical, animal health and healthcare projects.
• Subject matter expert in ABPI regulated pharmaceutical marketing.
• Capability to work across a wider range of B2B and B2C client projects.
• Define strategy and rationale, marketing proposition, mechanics, journey and key stakeholder messaging.
• Design and undertake proprietary qualitative and quantitative research to discover audience insights and clinic approaches.
• Brand discovery and brand strategy development
• Responsible for writing/reviewing the creative brief, and distilling key insights that direct the creative development through a single-minded proposition.
• Responsible for designing the communication strategy, campaign planning and content plans
• Ensure that outcomes and objectives are defined, measurable and reported
• Development of pitch narrative with wider pitch team and playing a leading role in pitch proposals and delivery

• 
  Define specific business and marketing challenge with client.
• Understand therapy / product / service proposition often scientific / technical.
• Undertake market planning and market structural analyses.
• Gain a comprehensive understanding of the context of a marketing challenge by analysing and distilling a range of different information, including researching audiences, understanding their behaviours and motivations, the market context; competitive landscape, product proposition and key differentiators.
• Research and identify key audience insights, motivations and behaviours.
• Design, commission and undertake research to inform advertising and marketing strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as surveys.
• Make strategic recommendations, share insights and solutions that will meet the business and marketing objective.
• Provide the creative team with a clearly defined brief that contains concise information on the product, audience and strategy.
• Ensure approach recommended meets appropriate regulatory requirements e.g. ABPI / CAP code.
• Define performance metrics, and analyse and interpret results to demonstrate the effectiveness of the activity against agreed objectives.
• Develop content and facilitate strategic workshops in partnership with client services and creative teams.
• Keep up-to-date with market trends, technology and techniques.
• Communicate effectively and work collaboratively with other functional teams within Purple, such as Media, Creative and Client services.

• Effective and confident communicator
• Intelligent and analytical thinker
• Ability to assimilate and evaluate a wide range of data
• Familiar and conversant with regulatory codes especially ABPI
• Broad appreciation of different marketing techniques especially digital / social landscape
• Some experience in healthcare planning / strategic marketing role
• Good experience in marketing / planning experience agency-side (preferred) or client-side
• Degree qualified or equivalent in a relevant subject is desirable
• Inquisitive
• Personable

What else is in it for you?

As a member of the HH Global family, you’ll enjoy a comprehensive program of rewards and benefits, from agile working to personalised career development.

It’s our people and our passion, that have made us the first choice, cutting edge partner for some of the world’s most influential brands – and we recognise that in as many ways as possible.

We’re committed to giving back, whether it’s through charity work, community projects or supporting the environment. We have our very own Giving Back team who manage and coordinate our initiatives globally.

If you’re looking for an exciting new opportunity within a dynamic, ambitious, growing agency that creates brilliant growth ideas for global brands, this could be the role for you!