Head of Social (Paramount+)

Job content

Paramount + is coming to the UK… and we couldn’t be more excited!

We are a global content powerhouse and our house of brands including Showtime, Paramount Pictures, CBS, Comedy Central, MTV and Nickleodeon have shaped current events and pop culture for decades. Our content arsenal includes some of the largest and most valuable collections of entertainment in the world. Ever heard of Top Gun, Mission Impossible, Transformers, Dexter, Billions, Your Honour, The Good Fight, iCarly, Rugrats, Smurfs, Star Trek? Thought so…

All our best premium and well-known content in one service, with great local content too? It’s going to be epic!

We’ve got a mountain of entertainment and now we need your talent to bring it all to life. You could be in right at the start of Paramount + here in the UK and be part of our aspiration to being a leader in streaming. Not only that, you’ll be helping to bring premium entertainment and content to millions.

Ready to play your part?

Is this the role for you?
The Head of Social will oversee all social media for Paramount+ in the U.K., covering a broad range of disciplines, including paid and organic, social platform strategy, community management, as well as social analytics and insights.

What will you be doing?
The role will create and execute innovative and effective social campaigns and content that drive core KPIs of awareness and intent amongst new audiences, and retention among existing subscribers. In partnership with the U.K. ViacomCBS Marketing team, the Head of Social will localise global assets as well as develop and deliver best in class locally developed social content. The role has direct responsibility for the U.K. SVOD social marketing to drive the Paramount+ business objectives.

Lead strategy and execution of Paramount+ social presence in the U.K., with direct responsibility for the U.K. social profiles.
Oversee local content development, devising best in class paid and organic campaigns and ensuring timely creation and publishing of content.
Partner with Marketing, Performance, PR and Content teams to ensure all social activity is connected and intertwined with their activity.
Work hand in glove with the wider local and international ViacomCBS social media teams to ensure Paramount+ content and campaigns are fully deployed across relevant ViacomCBS owned brand pages.
Form long term social partnerships with key UK media partners, talent and influencers to broaden Paramount+ voice within the social ecosystem.
Oversee social reporting covering a number of reports and trackers across our pages and broader social ecosystem, setting and tracking core growth and engagement KPIs.
Own strategy for how we use audience insight and analysis to develop social media activity that targets, engages and drives results.
Establish robust UK community management process.
Be responsible for regional & UK social media budget.
Manage multiple projects and stakeholders at any one time.
Manage and develop the wider Paramount+ social media team

What are we looking for?

• Demonstrated social media experience at a manager level or above
• Deep knowledge and understanding of key social platforms incl. analytics
• Solid understanding of broader marketing and media disciplines
• Experience working within the Entertainment industry (TV, SVOD or Theatrical)
• Ability to formulate, manage high profile, paid and organic social campaigns
• Previous agency management experience
• Previous freelance resource management experience
• Previous budget management experience

Preferred experience
Strong strategic thinking and leadership skills
Ability to manage, motivate and inspire teams
Meticulous organisational skills
Strong presentation and communication skills
Excellent stakeholder management skills
Strong business sense
Experience within a multi-national matrixed organisatio
Everything else!
We offer an inclusive environment where you can really be yourself and find your niche. You’ll get to work alongside streaming platforms you can be proud of, with content that touches millions of lives. Plus, you can learn about the things we’re doing to make the industry more sustainable, and enjoy lots of perks:
A monthly streaming fund
All the health and financial benefits you’d expect, and some you wouldn’t
Flexibility to own the way you work
Mental health activities and support
All manner of BBQs, socials and events

Find out more about Paramount + from leaders
What are you waiting for? Put in your application!

Our Values:
Our values are intertwined and work together to drive the business outcomes we seek, and once combined we believe these will power our company forward.
Optimism & Determination : We share a positive belief that we can navigate and thrive in the landscape ahead
Inclusivity & Collaboration : We Embrace new and divers voices, act with care and work together to capture opportunities and manage through challenges
Agility & Adaptability : We think entrepreneurially, are resilient in change and move quickly to anticipate and create what’s next

ViacomCBS is an equal opportunity employer.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. We work hard to ensure that everyone with whom we engage receive equal protection from all types of harm or abuse, regardless of age, disability, gender, racial heritage, religious belief, sexual orientation or identity; an obligation we take very seriously.

We are proud to be a Disability Confident Employer, and we take our responsibility in safeguarding children and adults seriously. We guarantee to interview all disabled applicants who meet the minimum criteria of the role applied for. For those who will be required to interact with children, we will carry out background checks prior to joining.

Should you need any support during the recruitment process, please advise your recruiter or email UK.recruitment@vimn.com where we will support your request as suitably possible. Additionally, if you have a disability or a long-term condition (including hidden conditions such as mental health, autism, dyslexia, etc), our amazing partner Evenbreak can provide additional help and advice. Find out more at https://hive.evenbreak.co.uk