Head of Performance Marketing - General Insurance

Showing people across the UK how we can make a positive difference to their lives - that’s the gauntlet that’s been thrown down for our newly formed Customer & Marketing team.

Already, the team’s delivering marketing and engagement activities designed to delight millions of Aviva customers, while exciting those yet to experience the benefits of our products and services.

Here’s your chance to join the team and help us connect with customers in new and innovative ways - using data and insights, delivering amazing digital experiences - they’re just some of the ways you could ensure this new team plays a key role in helping us meet our goal of becoming the UK’s ‘go to’ financial services brand.

We are therefore delighted to announce our search for a Head of Performance Marketing, a senior leadership position that will sit within our Customer & Marketing (C&M)team and will be aligned to Aviva’s General Insurance(GI)Personal Lines strategy.

The chosen post-holder will be accountable for our GI marketing campaign performanceand return on investment (ROI), across both direct and partner marketing activity, whilst managing a large marketing team, across both direct-to-consumer (D2C) and partner / acquisition digital specialisms.

The ideal candidate will be a senior marketing professional who has extensive experience working in a regulated industry, ideally Financial Services, matched with exceptional team management skills, and extensive knowledge of the digital marketing space. We are also keen to secure the talents of a seasoned, senior marketing professional who can demonstrate the ability to work successfully through periods of change, displaying both a creative, yet commercial mindset.

Aviva introduced “smart-working” in 2020 and therefore remote working is currently on offer – however the successful post-holder will need to be based a commutable distance from either our London or Norwich offices, and be required to travel into both these offices as required.

Duties & Responsibilities

• Leading the end-to-end delivery and execution of all marketing campaigns and creative initiatives for our GI business, reporting directly into our GI C&M Director

• Accountable for the orchestration and delivery of all direct acquisition campaigns designed, and continuously optimised, to achieve key business targets

• Ensuring all media spend delivers to ROI targets, adjusting campaigns and testing new channels and audiences to ensure both short- and long-term GI goals are achieved for direct and partner activity

• Providing effective strategies and plans with clear ROI benefit, alongside offering thought leadership and strategic advice where needed, to partners and intermediaries

• Management of a large digital marketing team, ensuring these employees are continuously developed to ensure high performance and an empowered mentality

• Building depth and breadth of performance marketing capability in this team, driving synergy between disciplines across the GI C&M team

• Developing a collaboration framework to share best practice across all marketing divisions, as well as our Brand function (i.e., integrating Brand into marketing activities)

• Ensure effective management of agency relationships, including challenging key decisions and processes, alongside managing the departmental budget

• Responsible for influencing and challenging senior stakeholders, impacting key decision making

• Understand and champion the Group’s Risk Management Framework thanks, to prior working knowledge of operating in regulated industry

Skills & Experience required

• Prior senior leadership experience within a D2C Marketing role, within a large, regulated environment – Financial Services sector experience is highly desirable

• In depth understanding and demonstrable experience in successful digital marketing campaign delivery and budget management

• Understanding of General Insurance marketplace and distribution channels is also highly desirable

• Management experience of a large team for a sizable, reputable organisation / brand

• Ability to understand and translate strategic intent into pragmatic and successful solutions

• Strong senior stakeholder management skills

• Ability to manage third party service providers / agency relationships successfully, including the ability to challenge / constantly improve their service

• Relevant Marketing degree or qualification, as well as membership to the CIM (or equivalent)

What will you get for this role?

• Competitive salary (depending on skills, experience and qualifications)

• Generous defined contribution pension scheme

• Annual performance related bonus and pay review

• Holiday allowance of 29 days plus bank holidays and the option to buy/sell up to 5 additional days

• Up to 40% discount for some Aviva products through “My Aviva Extras” plus discounts for Friends and Family. (Some exclusions apply)

• Excellent range of flexible benefits to include a matching share save scheme

Working at Aviva

At Aviva, we’re people with a purpose. To be with you today, for a better tomorrow.

We bring this to life by ensuring managing risk is at the heart of the way we all work. We love people who do the right thing for our customers, and our colleagues. We want people who speak up, who take responsibility, and who make good decisions.

The way we do this is important too. We always ‘Care’. It’s our thing. We’re all about our people – that’s you – so we can be pretty flexible. If you want to work from home some of the time or change your hours so you can pick up your kids or care for someone in your family, we’re very open to that. In fact, we don’t advertise roles as either part or full time, because we know each person has different needs, just as each business area has different needs. So, it’s up to you to discuss working hours during your interview.

We care deeply about being inclusive and that means we encourage applications from people with diverse backgrounds and experiences. We want our employees to bring their whole self to work and that starts with you.

We interview every disabled applicant* that meets the minimum criteria for the job. Once you’ve applied, please send us a separate email stating that you have a disclosed disability and we’ll make sure we interview you.

We’d love it if you could submit your application online. If you require an alternative method of applying, please give Daisy Holmes a call on +44 7436 672007 or send an email to daisy.holmes@aviva.com .

*As defined in The Equality Act 2010*. By ‘minimum criteria’ we mean you should provide us with evidence which demonstrates that you generally meet the level of competence required and have the qualifications, skills or experience defined as essential to perform the role.