Head of Marketing Workday Products

Job content

Our people love the exciting and meaningful work they do, the cutting-edge resources and technology they have access to, the benefits we offer and the great community we’ve built. Want to join them?

Marketing Manager (SaaS)

MAIN PURPOSE OF THE ROLE & RESPONSIBILITIES IN THE BUSINESS:

Our vision is to create a world-class business development and marketing capability for Kainos, fuelled by a diverse range of highly talented and motivated professionals working collaboratively and innovatively to ensure we continue our growth trajectory.

We do this via an open and supportive environment where colleagues can share information, learn from one another and excel in their own career. With consistent ways of working aligned to industry best practice, we build sustainable and predictable sales pipelines for our market-leading offerings.

As a Marketing Manager in Kainos, you will develop and own the marketing strategy and plans that fully align with commercial priorities and sales plans to support growth and ambitions for Workday/Smart. Managing and mentoring your team to execute in order to generate brand awareness/support recruitment goals/generate leads to fuel the sales pipeline, reporting to key stakeholders within the business on success and delivery against goals.

You will use your extensive experience and commercial knowledge to drive maximise the impact of marketing on the business. You will foster strong relationships with key internal stakeholders and external partners acting as a trusted advisor.

Your Key Responsibilities Will Include

• Owning and implementing strategy, plans and budgets – you will develop, own and implement the marketing strategy and plan, aligned to commercial priorities, for Workday/Smart. Leading and coaching your team to ensure delivery is on time and within budget. You will own the marketing budget for Workday/Smart.
• Owning, creating and activating campaigns and content – you will manage the creation of campaigns and content to drive brand awareness/support recruitment/generate leads to feed sales. You will ensure your team effectively implements across a variety of channels to achieve objectives.
• Reporting, accountability and ROI – you will own overall marketing effectiveness and ROI reporting on campaigns and activities for your area. Working with colleagues across Marketing Technology and Ops you will optimise effectiveness and introduce new ways of working or cascade learning through your team.
• Strategic alliances with Partners – You will develop and foster strong relationships with key partners like Workday/Microsoft/AWS and identify new strategic alliances to shape your plans and activities. Using your sound understanding of trends you will identify new opportunities to drive commercial benefit and shape thinking.
• Working as a team with a focus on developing and managing others - you will proactively work and collaborate as part of the marketing team to deliver against overall OKRs. You will lead, mentor and coach your team, proactively focusing on their career development. You will build strong relationships with internal stakeholders of all levels across the business acting as a trusted advisor.
  

Minimum (essential) Requirements

• Substantial experience in marketing, including at a strategic/management level, with clear evidence of success in prior roles
• Professional qualification or degree in marketing or specialised area (e.g. CIM)
• Experience of developing marketing strategies focused on maximising success in target markets
• Experience in developing and implementing marketing campaigns that drive business results and meet objectives
• Experience of working with sales teams to generate leads to fuel pipeline
• Good understanding and experience of CRM and marketing automation
• Demonstrated ability to communicate, present, influence credibly and build strong trusted relationships - at all levels of the organisation and with external partners
• Experience of building, mentoring, and coaching a successful marketing team
• Capable of manging the workload of the team while operating in a highly competitive and pressurised environment while meeting deadlines in accordance with business requirements
• Strong interpersonal, verbal, and written communication skills
• Ability to cultivate ideas, utilising creative writing while holding to branding and messaging direction and strategy
• Ability to think ‘outside the box’
  

Desirable

• PR understanding and ability to write press releases and liaise with key media
• Event management and project management
• Understanding of generating leads and managing them through to qualification
• Broad technology experience and a sound awareness of technology trends and their potential impact on current & future marketing plans.
  

Experience with Marketo, Salesforce, Webinar Platforms

Previous experience in driving demand for SaaS products.

Who You Are

Our vision is to enable outstanding people to create digital solutions that have a positive impact on people’s lives. Our values aren’t abstract; they are the behaviours we expect from each other every day and underpin everything that we do. We expect everyone to display our values by being determined in how obstacles are overcome; honest when dealing with others; respectful of how you treat others; creative to find solutions to complex problems and cooperative by sharing information, knowledge and experience. These values, applied collectively, help to produce an outstanding Kainos person, team and culture.

We’re an inclusive bunch at Kainos and we believe in equal opportunity. We welcome applications from all walks of life, including those with criminal records. Everyone who is offered a position here undergoes a basic background check , however no one is treated differently due to their background where it isn’t relevant to the role. It’s important to note - failure to reveal information which is relevant to the position sought, could result in us having to withdraw the conditional offer of employment.

In short: Having a criminal record will not exclude you from a career with Kainos. This depends entirely on the nature and requirements of the position, together with the circumstances and background of offences. Kainos has a policy on the recruitment of ex-offenders (available on request).