Head of Marketing

Job content

With over 20 years heritage we’re the UKs largest multi service provider and still growing. We supply almost 200k businesses with their gas, electricity, water, insurance, card payment terminals, mobile, broadband and telecoms services. We’ve won numerous awards over the years and this is because our colleagues and customers are at the heart of everything we do. With offices in Glasgow, Central Manchester, South Manchester, Leeds, Newcastle, Ipswich, and Nottingham and employing over 1000 people - we’re on a mission to be the one-stop essential services provider to small businesses, making customers lives easy and helping our people succeed.

At Verastar, we don’t just do jobs, we do careers. We’ve got ambitious growth plans, and our people will grow with us. We’ll give you everything you need to develop and succeed. That means things like flexible working, a totally transparent rewards structure, a diverse and inclusive workplace, and the control to drive your own career and shape your own opportunities.

Role Profile (The purpose of the role)

Our ambition is to deliver a step change in customer growth across key strategic products including telecoms, payments and insurance services through increasing our share of the small business switching market. Alongside this we will accelerate product growth through cross-sell of a broad portfolio of services including Mobile, Water, Power & Gas.

Direct Reports

Five direct reports (Marketing Managers for Telecoms, Financial Services, Utilities and Partner; CRM Manager)

Responsibilities of the role (What we want you to do)

Lead a team of industry marketing experts for each of the utilities, telecoms and financial services product portfolios, supporting them to create and deliver the Marketing strategy for their areas.

Guide the CRM manager to build and execute Salesforce cross-sell and prospect initiatives, maximising the single customer view which Salesforce will provide, to enable segmented marketing campaigns.

Work closely with the Data and Insights team to understand propensity and preference modelling outcomes, and develop marketing campaign strategy based on these.

Work closely with the Revenue team to create sales growth and increase cross-sell effectiveness through targeted marketing.

Work closely with the Commercial and Product teams to understand product profitability and trading plans, to enable optimised marketing decisions.

Collaborate with the Head of Brand and Communications and the Head of Digital to create a seamless Marketing team who work effectively together to deliver for the business.

Ensure all campaigns support our Go to Market strategy and drive our brand.

Closely analyse return on investment for all our campaigns and ensure the team pivot as necessary based on the information.

Build and lead a high-performance and engaged team. Ensure great performance and values-based behaviour are rewarded, and that appropriate learning and development strategies exist to support career progression.

Ensure all team activity complies with all regulatory standards, including GDPR.

Success Measures (What success in the role looks like)

Increased customer growth.

Increased cross-sell revenue.

Increased lead generation.

Return on Marketing investment.

Experience (What you need to have already done to be right for this role)

Experience of leading a small team of Marketing professionals.

Successful use of data insights to drive marketing decisions.

A track record in delivering successful B2B marketing campaigns via a recurring revenue operating model.

Creative hands on marketer with excellent knowledge of marketing channels including both digital and traditional.

Skills (The personal capabilities needed to excel in this role)

Excellent communication skills with internal and external stakeholders, and the ability to drive and motivate a team.

Data and results driven approach.

Confidence to challenge decisions and find new ways of working.

Ability to adapt to change and to make effective decisions quickly.

The self-awareness to identify own development needs and the desire to continuously improve both self and the team.

Qualifications And Other Requirements

Education: CIM accreditation desirable.

Industry Experience: Utilities and/or Service provision; preferred, but not essential

Location: Within commuting distance of either Sale, essential

IT literate, with knowledge of the effective use of technology to deliver a Marketing strategy and specific knowledge of Salesforce Pardot platform.

In return for your hard work, you’ll get

Core benefits including pension contributions and life assurance

Great discounts on 100s of high street and online stores

25 days holiday and the option to buy up to 5 days more

Cycle to work and travel loans for people wanting a greener commute

Wellbeing support including 24/7 access to a GP, mental health support, get fit programmes and free legal and financial guidance

The important extras

Opportunities to get involved in charity fundraising and volunteering days through our giving back movement

Amazing on-site facilities, such as free on-site gym, free parking, subsidised café and to top it off an on-site subsided bar for after-work drinks, quiz nights and social events

Full time/Permanent contract of 37.5 hours per week

Monday to Friday, No weekends

Where to find us

Our newly refurbished HQ is based in the heart of Sale Moor Village next to Sale Water Park. We’re only a stone’s throw away from the M60 and just a short 5-minute walk from the Airport Metro Link line and Sale Town Centre. We also have plenty of free on-site car parking as well as a bike locker if you choose to cycle in.

What happens next

If you’re looking for a new challenge with great benefits at an award-winning company, then Verastar is the place for you. To be part of our continued success click ‘Apply’ today to take the next step in your career.