Head of Digital Marketing and Automation

Job description

Business Services Team Overview

Our Business Services team is a collective of creative, strategic, forward-thinking business enablers. Together the People & Culture, Marketing & Communications, IT, Operations, Finance and Quality & Risk Management teams make it their mission to ensure Mazars has the right tools, technology, strategies and services in place to deliver exceptional client service and future-proof our growing business.
Job Purpose
As Head of Digital & Marketing Automation you will provide specialist digital and marketing automation expertise across Mazars in the UK and will report directly to the Chief Marketing Officer. This is an exciting opportunity to really make a significant positive impact across the business for someone passionate about B2B digital marketing.
The role will lead the central UK team with responsibility for our digital strategy and implementation, including content marketing (website/social media/other channels), digital campaigns, CRM/marketing automation and business intelligence.

Role & Responsibilities
• Develop and execute an integrated digital marketing strategy aligned to our business goals across all strategic markets and service lines.
• Drive our content/social media marketing strategy including thought leadership/brand building and demand gen campaigns.
• Manage our CRM (Sugar) activities to optimise insights and implement a marketing automation strategy to maximise revenue opportunities.
• Analyse insights, trends, market analysis and best practice to build successful marketing strategies
• Act as a digital evangelist and support upskilling the wider marketing community around digital marketing.
• Manage a team of 7 based across multiple UK offices.
• Work closely with the Group digital marketing team (based in Paris) to provide input into global digital campaigns and firm wide tools (e.g. CMS).

Skills, Knowledge and Experience
• Extensive relevant B2B marketing background (B2C experience is an advantage).
• Passionate digital marketing specialist – following latest trends and best practice.
• Excellent SEO/SEM skills including experience across Google Analytics and Google Ads.
• Deep CRM/marketing automation experience across Sugar or Salesforce or Marketo or Eloqua etc.
• Willing to both create the strategy and work on the implementation (‘hands on’ approach).
• A creative, data lead approach.
• Proven people management skills and experience.
• Ability to manage multiple projects with critical and often tight deadlines.
• Ability to work pro-actively under pressure, with accuracy and focus.
• Excellent interpersonal skills as well as being a self-starter.

Inclusion and Diversity
At Mazars inclusion and diversity are central to our values. We recognise that being an inclusive and diverse organisation makes us stronger as a business.
We seek to attract and recruit people who reflect the diverse nature of our clients and communities, regardless of sexual orientation, gender identity, ethnicity, nationality, faith or belief, social background, age and disability. Mazars selects candidates based on skills, knowledge, qualifications and experience.