Head of Behavioural Science

Job content

Description

Position at Hill+Knowlton Strategies

Head of Behavioural Science

London

July 2021

What We’re Looking For

We’re hiring a new lead for our growing behavioural science offering and need an experienced behavioural scientist to join a unique kind of department; our Innovation + Creative Hub where an uncommon blend of specialists collaborate at the heart of our agency and work across an enviable client list of global brands.

The role will take over leadership of H+K SMARTER, our specialist behavioural insights and strategies unit. It combines the latest behavioural science theory with new research tools to help create smarter, more effective communications.

The role is perfect for a creative and strategic thinker; someone who can interpret data and identify opportunities to apply it in a business context, with the ability to explain complex scientific concepts in a way people understand. They will have a proven ability to design, create and run campaigns to better understand people’s decisions and behaviours, and drive change.

As Head of Behavioural Science in London, they will be responsible for directing and shaping the way we use behavioural science to better inform and run campaigns. They will be responsible for understanding and evolving the holistic SMARTER offer and driving this business within the London office.

So if you are excited by the challenge of applying behavioural insights in a communications context, love to work in a multi-disciplinary team, and are keen to lead SMARTER into the future – we want to hear from you.

Here’s What You’ll Be Doing

• Lead on UK client briefs from premier brands across our sectors, supporting clients in the best way to use behavioural science
• Work with the behavioural scientists within SMARTER to design research projects and test propositions, analyse and present research results
• Build collaborative trusting relationships with your colleagues in the UK and around the globe, helping them understand the capabilities that behavioural science techniques can bring to their clients
• Regularly create and share thought leadership through blogs, articles, research projects and speaking engagements.
• Responsibility for further growing the UK team, including hiring and line management
• Responsibility for pricing offers and running the commercial elements of the team.
  

What You’ll Need To Get Here

• A master’s degree or equivalent work experience; or working to complete postgraduate studies. This should be in behavioural science or a related discipline
• Significant experience applying behavioural science insights in a real-world setting, preferably in a client advisory capacity
• experience in applying behavioural science approaches to real-world challenges
• ability to integrate behavioural science thinking into campaigns
• skills in analysing and presenting results from research trials, including randomised controlled trials and other quasi-experimental methodologies
• experience in academic research
• strong experience in working with data and performing statistical analysis, including using statistical software packages like SPSS
• excellent communications skills, able to articulate complex issues clearly to colleagues, small groups and large audiences in both written and verbal form
• knowledge of the financial drivers of a business
• proven understanding of trends, opportunities within behavioural science and communications, with an ability to identify and act upon “what’s next”
  

Background To The Role

Hill+Knowlton Strategies is an international public relations company with over 85 offices around the world.

We believe economic, social and political headwinds of today are stronger than ever, and we need better agility, greater resiliency and more specialized communications strategies to navigate them. The role of our clients has grown more complex, and many of the challenges they manage now overlap and intersect in unprecedented ways.

As they seek to build and protect reputation, manage risk, and deliver growth across their brand and corporations, they are looking for a new kind of partner. One that can work with them in new ways, one that understands and reflects the challenges they face… One that can empower a new era of commercial growth and value in their business.

Always in Beta. Our client obsession means constantly evolving new products + services.

At H+K our belief is that the agency is a canvas for everyone to write their own story. This job description is written at a moment in time; whatever role you take at H+K we expect you to evolve that role; it should be different tomorrow than it is today and set new standards in the industry.

We have a very clear blueprint and process to applying our creativity across our business and across our Innovation + Creative hubs. What we call Applied Creativity. As part of the process, we have clear seven-step data and insight-led process. It runs from the brief, audience mapping, the development of insights leading to an actionable cause and story arcs across different audience types (from regulatory, investor, consumer to government) and then onto the development of content + publishing strategies and iterative measurement system.

This process is applied consistently through the agency, across countries, sectors and teams; when everyone’s applying it, it becomes very powerful. Concurrent working along with a shared language and a shared approach leads to an easily shared understanding of problems and opportunities and the ability to apply creativity effectively.

In addition to our I+C hubs we also have global network of 18 Studios supporting our business with design and production expertise.

As an Equal Opportunity Employer, Hill+Knowlton Strategies does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin, or ancestry.