Growth Hacker

Job content

smol, one of the fastest growing digital start-ups in the UK has an amazing opportunity for an outstanding individual who is as passionate about what we are trying to do and taking our business to the next phase of growth.

About Smol

In 2018 we set out on a mission to enable every household in the UK to access outstanding yet sustainable products at prices they could afford. We believed the effect of multiple daily positive actions could make a

significant impact in the world, hence our name and our motto:

“smol things make a big difference”

Today, just three years on, smol is leading the charge with an army of thousands of customers who have ditched their traditional brands and purchasing habits in order to do “their bit” for the planet. Since our launch we have powered over 130 million washes, saved over 300 tonnes of plastic, 1000 tonnes of chemicals, 2000 tonnes of carbon, and passed on nearly £20M of savings.

Despite our name, smol is anything but small in terms of opportunity. Our customers span every postcode and demographic group in the country and our brand has more five-star reviews than any other household brand.

Moreover, we are super proud to have recently ranked within the top 40 most spontaneously mentioned purposeful brands in the UK (YouGov 2021).

The smol revolution has begun and 2021 is set to be the most exciting chapter yet.

With recent backing from some of the best investors in the world we are now primed to further accelerate the growth of our UK business whilst also rapidly expanding our footprint into a number of key geographies.

who are we looking for?

We are looking for an analytical, growth obsessed, experimenter and optimiser. You will be driven, curious, creative and confident with a relentless dedication to achieving best results. This role will suit someone who is passionate about helping smol scale rapidly to become the UK’s most purposeful brand. You will bring your strong experience and skills to drive and scale our growth through digital and non digital.

the role

• Manage our performance team delivering strategies to drive and scale further growth:

• within FB/Insta
• paid search, display, Youtube,
• SEO,
• email
• Affiliates and partnerships
• B to B
• Amazon etc
• New channels such as TikTok, Pinterest

• Operational responsibility for planning, implementing and monitoring and reporting back on all performance channels
• Optimise and growing campaigns, carefully balancing various KPIs such as CPA,

volumes, ROI and more

• Fully develop and execute all email marketing campaigns, working with a copywriter and designer to deliver best-in-class content that drives significant performance from our existing and lapsed customer base to increase acquisition and LTV
• Create new campaigns and performance marketing experiments - you’ll have freedom to execute your own ideas
• Direct all design requirements for performance marketing, with an understanding

that you will own the testing framework that will require new creative on a very

regular basis

• Run multiple experiments based on clear hypothesis, including A/B and multivariate tests across all channels to continuously improve and optimise for success
• Develop and implement testing strategies to improve conversion rates, including landing page optimisation
• Work with our senior analyst to constantly analyse the data and continuously identify areas for improvement
• Create regular reports and communicate back to the broader team and founders
• Communicate plans and initiatives with the wider team, closely collaborating with the marketing and tech teams
• Investigate and report on holistic and channel-level competitor activity
• Continuously ideate new strategies for customer acquisition via various performance channels as you learn more and more


Your Experience

• Between 6-10 years performance marketing in high-growth industry / start-up.
• A proven track record in running successful multichannel online acquisition campaigns, including owning budgets in the millions
• Strong experience running global FB/Insta performance marketing campaigns


including search, email, display including remarketing, as well as attribution and

analytics

• Understand the technical and analytical elements of all relevant digital platforms in


hyper-detail

• Experience running international campaigns including localisation
• Obsessed with optimisation - you’re passionate in campaign performance data and know exactly what levers to pull when optimising a campaign against specific KPIs
• Strong analytical skills with the ability to analyse data, derive insights and make recommendations.
• Hands-on approach with an agile mentality
• You like autonomy and have the ability to get stuff done without close supervision - you take ownership of the vision and can figure out how to execute against it
• Comfortable engaging with developers and taking responsibility for defining what you need to get the job done
• Curious about new trends, advertising products and growth opportunities
• Very personable and great at building constructive relationships with colleagues.
• Proactive with a can-do attitude and full of great ideas
• Significant experience with analytics and visualisation tools such as Google


Analytics, and ideally Looker.

• Aptitude to automate, knowledge of SQL is a plus



Inclusion At Smol

At smol we believe that a great team is made up of people from a wide variety of backgrounds, beliefs and experience. We are an inclusive employer and will not discriminate on the grounds of race, colour, age, national origin, religion, sexual orientation, gender identity and/or expression or disability. If you share our values and want to help make a difference, we’d love to hear from you.

If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.