Global Programmatic Manager

Job content

Are you interested in crafting and rapidly growing our global ecommerce programmatic and audience centric marketing?

Bring your display, trading, ad ops and additional expertise to shape the future of LEGO.com audience-first marketing!

Core Responsibilities

• Co-lead developing and executing a multi-year roadmap alongside our Performance Marketing Director to evolve our future capabilities in audience segmentation and advertising optimization across programmatic and the future ‘cookieless’ web.
• Coordinate with regional digital marketing teams to ensure a holistic audience approach for wider LEGO marketing efforts.
• Monitor daily/weekly performance of digital campaigns across various marketing objectives, maximizing marketing efficiency, and overseeing our media partners’ priorities.
• Connect shopper journeys across LEGO.com ecommerce levers including SEM, social media, and display marketing.
• Turn complex data into clear and actionable insights.
• Bring LEGO Retail marketing plans to life across display and programmatic advertising, with benchmark tracking and sharing after action campaign wrap-ups.
• Translate external industry trends into priorities and project streams within LEGO.com planning.
• Be hands-on with our programmatic campaigns to start, creating audience segmentation alongside our programmatic agency while helping us define internal resource needs.

Play your part in our team succeeding

LEGO Retail is a fast-paced, energetic team which is focused on building up the LEGO Brand’s own ecosystem, with a sharp focus on ecommerce and audience-first brand building experiences.

Our team is spread across the globe, and we are adept to the current working climate, with dedication to the digitisation of workflows and collaboration among all our colleagues.

Working within our branded ecosystem, this role will be strongly tied to digital performance metrics that support not only the online business, but the wider LEGO Group. Further, with LEGO.com’s unique position as a brand lighthouse, this role will be especially focused on building brand engagement, and ultimately finding innovative ways to deliver incremental visitors and shoppers into the LEGO world – with a keen eye on data and insights.

Do you have what it takes?

• Extensive digital marketing experience, with significant experience trading programmatic campaigns required.
• Highly structured and organized approach to performance data; proficient levels in excel and analytics & skilled in data modelling visualization tools (Tableau, Power BI a big plus).
• Experience in display and programmatic advertising across markets, including non-English languages.
• Functional knowledge across multiple marketing levers including SEM, native advertising, and programmatic buying.
• Comfortable working in a fast-paced team, and excited by problem-solving, approaching obstacles pragmatically, and practicing strong collaboration skills.
• Natural quantitative and analytical skills, able to find and communicate clear stories from complex data.

Preferred

• Google Ads qualifications and certificates
• Client-side agency management experience
• Adobe Analytics experience for web traffic analysis and attribution.
• Experience in Paid Search and PPC marketing is a plus.

Hear from our Director of Performance Marketing…

“This is an amazing opportunity to join a growing team of digital specialists at the heart of the LEGO ecosystem. You will help shape the audience strategy at LEGO Group to drive greater engagement to the LEGO brand directly, connecting audiences across the full funnel, and across online and offline touchpoints.”

Join the global LEGO® family

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.