Global Marketing Manager ViiV Healthcare

Site Name: UK - London - Brentford, Durham 300 Morris Street
Posted Date: Jan 23 2024
Global Marketing Manager ViiV Healthcare

Location: GSK House (UK) OR Durham (US)

‘We’re moving towards a more sustainable future with our new headquarters. With better public transport links and proximity to world-class science and technology institutions, we’re excited for our move to the vicinity of Earnshaw Street, London WC1A (“the New HQ”) by end H1 2024.’

Job Purpose

Responsible for the development/management of market optimisation strategies for the pharmaceutical based on insight led decisions. Cultivates the knowledge of key customers and competitors. Identifies brand growth opportunities to serve People Living with HIV. Interacts closely with regional stakeholders to ensure global assets are aligned to both strategy and regional business needs.

Key Responsibilities

Are you looking for a commercial management role that allows you to maximize team performance and accelerate our promotional strategy? If so, this Global Marketing Manager role could be an exciting opportunity to consider.

Global Marketing Manager, you will be responsible for the development of core promotional assets for the key ViiV brand to drive the business objectives across the global ViiV Healthcare organization.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Lead the development of core promotional assets for HCP promotion aligned to brand strategy

• Assess opportunities for continuous improvement of marketing tactics and processes

• Develop and action on deep insights generated in market research

• Ensure that all marketing activities adhere to promotion and marketing code to achieve performance with integrity

• Partner with creative agency to brief, develop, and refine promotional tactics aligned to business plan and meeting regional needs for optimized customer engagements.

• Ensure commercial organization is energized and engaged through understanding, knowledge, belief and motivation for brand strategy, drivers of growth and campaigns

Why You?

Basic Qualifications

• Bachelor’s degree or equivalent experience

• Marketing experience in a LOC

• Sales experience/commercial awareness

• Digital Marketing experience

• Knowledge or familiarity with ABPI code

• Excellent communication skills, able to influence internal and external senior stakeholders

Preferred Qualifications

• Experience in HIV therapy area

• ABPI Signatory or familiar with ABPI

• Breadth of marketing experience across LOC, regional and/or global

• Experience in customer facing role (Sales professional or sales leader)

Why ViiV?

ViiV Healthcare is a global specialty HIV company, the only company that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to leave no person living with HIV behind. We do this by being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We will push through every challenge until HIV/AIDS is eradicated.

ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV pandemic.

We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

ViiV Healthcare is a company 100% focused on HIV that is majority owned by GSK, a global biopharma organization. As an employee of ViiV, you are part of a team united by a clear mission to leave no person living with HIV behind. Additionally, through our shareholder relationship with GSK, you have access to a range of shared benefits and career development opportunities.

Job Application Close Date: 6th of February COB

Please take a copy of the Job Description, as this will not be available post closure of the advert.

#LI-GSK

#LI-ViiV

Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 38 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a diverse team and a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

ViiV is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important notice to Employment businesses/ Agencies

ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV’s commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV’s compliance to all federal and state US Transparency requirements. For more information, please visit ViiV’s Transparency Reporting For the Record site.

We’re moving towards a more sustainable future with our new headquarters. With better public transport links and proximity to world-class science and technology institutions, we’re excited for our move to the vicinity of Earnshaw Street, London WC1A (“the New HQ”) by end H1 2024.