Global Marketing Director – Application Services

SoftwareONE, a leading global provider of end-to-end software and cloud technology solutions with US$ 8.8 billion in 2020 annual revenue, will scale marketing, sales and service delivery to expand Application Services globally to 3000+ people by 2023. We are now seeking a leader to head up Application Services marketing initiatives globally.

Are you passionate about cloud-native development, modernization, automation and data in the cloud? Do you obsess about how marketing can deliver bottom line impact? Be the marketer who sets the go-to-market direction for the SoftwareONE Application Services portfolio, creating a global brand and scaling growth in multiple markets. This role will manage: strategic plans for new service launches; customer acquisition, growth and retention strategies; messaging and positioning; market and competitive analysis, and InterGrupo marketing integration. Reporting to the Global CMO and Application Services global practice leadership, the marketing leader will be responsible for consistent and high-quality plan execution, coordinating with content strategy and story-telling, corporate marketing, digital marketing and campaigning, and analyst and public relations.

Core Tasks and Responsibilities

• Lead Application Services marketing globally, working closely with practice leadership, Innovation & Technology, Sales, global and regional marketing counterparts, and partners
• Design and implement the Application Services go-to-market and expansion marketing strategy, managing resources, performance and key metrics
• Track marketplace, competitors, industry trends and buyer insights through market research and analysis for key markets
• Help shape new service offerings with the product development team, including competitively differentiated positioning, services messaging and value articulation, buyer personas, launches, industry analyst and product lifecycle marketing
• Build brand awareness for Application Services in priority growth markets globally via thought leadership, integrated multichannel campaigns and innovative formats
• Manage relationships with the developer community and partner ecosystem including hackathons, innovation labs, memberships and virtual/physical event presence
• Develop and run ABM and lead generation programs including market segmentation, buyer targeting and data-driven campaign execution
• Contribute to sales enablement with messaging, pitch decks, case studies and references, and product release updates while determining market and sales readiness

• BA/BS degree required, MBA beneficial
• Broad B2B technology marketing leadership experience
• Experience with technology SI/consulting marketing organization (preferred)
• Basic knowledge of cloud-native development, applications, data/ML, RPA, cloud and culture
• Track record of defining messaging, developing content and executing go-to-market programs across a variety of digital channels, media and events for tech and CXO audiences
• Managing marketing programs on the leading edge and leveraging marketing technologies to create a greater client experience and client retention
• Responsibility for measurable revenue contribution to sales pipeline through demand generation and/or ABM
• Executive presence, outstanding communications and writing skills (complete English proficiency), situational awareness and experience navigating matrixed organizations
• Experienced working with enterprise sales reps and account managers hands-on through the sales cycle, and generate customer stories
• Self-motivated, innovative, collaborative, multi-tasker, creative and analytical. You see around corners; proactively troubleshoot, solve problems and make informed, data-driven decisions
• Strong project management skills with exceptional attention to detail
• Proven ability to excel in a dynamic, fast-paced environment
• Player-coach, willing to roll up your sleeves and execute
• Availability for domestic and occasionally global travel