Community Manager

We’re recruiting for Community Managers to join the Asda marketing team, you’ll work alongside managers within the social team, and planners across Media, Trading, Campaign and Content teams. You’ll be responsible for organising and understanding key information that help us drive our plans. Your core responsibility is engaging with our community on a variety of platforms, ranging anywhere from Facebook, Twitter, Instagram, Pinterest, Tik Tok etc.

“Everything about Asda”

We’re a values-led organisation. As such we, encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone’s input.

Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant.

We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do.

“Everything you’ll love ”

• Hybrid and flexible working – everyone is looking for that work/life balance and Asda have it on point. (2/3 days office working)
• Discretionary bonus – Rewarding you for your hard work and efforts
• Company matched pension – Looking forward to the future
• 25 days annual leave per year plus 8 bank holidays – Making sure you take time for your self and switch off
• 13 paydays a year – who doesn’t love an extra payday?
• Digital GP and Wellbeing sessions – Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us
• Discount off your shopping at Asda and George - with extra discounts running throughout the year – really makes a difference, saving the colleagues an average of £700 a year
• Career development, apprenticeships and graduate schemes - we want our colleagues to excel and grow with our business.
• Free parking

“That’s more like it”

“Find your role”

As a Community Manager, as well as developing a robust community management strategy, working in tandem with the social and content team leads, you’ll:

• Proactively identify and engage in authentic conversations and communities, enhancing our online presence
• Have a customer-first mindset, emphasising exceptional customer experiences and displaying a keen interest in the retail sector
• Ensure tone of voice is adhered to in all external communications , aligned with brand guidelines
• Cultivate brand advocacy by formulating and leading a strategic approach, converting customers into loyal brand enthusiasts
• Collaborate with in-house social media analyst to define KPI’s, produce reports, highlighting trends and discussions for responsive social engagement
• Spearhead our User-Generated Content (UGC) strategy, identifying its value across various channels, including dot.com, email, and product pages
• Explore and connect with new communities, expanding brand and product awareness within untapped audiences
• Utilise Khoros to monitor and report on community trends and engagement insights, ensuring a comprehensive understanding of social media dynamics.
• Develop an in-depth comprehension of our social media audiences, tailoring content and engagement strategies to their preferences and behaviours to drive growth
• You will be a key business partner working alongside head office and operational teams throughout the organisation to ensure we are effectively managing HS&E risks across all business activities.
• Keep abreast of competitor activities, providing actionable insights and recommendations based on trends and test results

“Let’s find out about you”

• You’ll be passionate and excited about all things social and doing the right thing for our customers as well as being organised, passionate and excited about social media.
• You’ll be naturally inquisitive, with a strong understanding of how to read and interpret data
• Have excellent knowledge of social media tools and trends and can provide constructive suggestions to team members that help them understand how their content is performing
• Demonstrate your experience in a social media role, with a focus on community engagement, either in-house or within an agency and interest in the retail/FMCG sector
• Adept copywriting skills
• Genuine passion for social media, content creation, influencer marketing and writing/storytelling
• Strong awareness of social media trends, platforms, and best practices, coupled with an understanding of varied customer channel preferences and content consumption habits
• Proficient in using social listening platforms and social media management tools, such as Khoros
• Ability to prioritise a customer-centric approach, initiating meaningful conversations and establishing connections with diverse audiences
• Proven experience supporting the creation of robust community management strategies, with appropriate measurement framework

“Find your everything at Asda” - bringing brighter living within everyone’s reach.

We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda