European Loyalty Manager

☞ bp Retail

View: 108

Update day: 07-05-2024

Location: Milton Keynes South East

Category: Executive management

Industry: Energy Mining Utilities

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Job content

Job Profile Summary

Do you want to be part of a diverse, collaborative team leading the way in making energy cleaner and better?

We have a fantastic opportunity for an established European Loyalty Manager in BP’s retail business. (Mobility & Convenience).

Job Advert

Here’s some of the things you’ll be getting up to:

This customer focused professional will have a deep understanding of consumer loyalty, personalised marketing, retail business and the external customer/consumer.

This role is a senior marketing leadership role and the owner of the Loyalty and Customer Relationship Manager plans across all BP European markets and will lead on the key loyalty health and performance metrics (i.e. Issuance rate, loyalty volume, transacting consumers, Loyalty GM, CRM Incremental profit), delivered through the management of leading partnerships/program, best in class loyalty offer enhancements and the planning and execution category leading campaigns.

As a leader, you will need to be fast paced, hands-on and able to see opportunities to maximise customer/consumer interactions and value through the delivery of targeted offers across multiple direct marketing channels, in the most relevant and most efficient way.

Along with the VP of marketing and the European marketing leadership team this role will develop and foster a positive and integrated culture within and across the markets to create a positive, collaborative and agile ways of working.

The role holder will lead a diverse and agile team and will be accountable for the development of a high performing team, including the management of resources and budget to prioritise and deliver optimised comms plans whilst building enduring capability across the team.

Here’s what we need from you!
  • Significant expertise in Loyalty and Rewards programs.
  • Proven expertise in Direct marketing / Segmentation and contact plan set up
  • Experience of development of Marketing and Loyalty strategy (inclusive X - country)
  • European experience in Retail environment ideal
  • Extensive marketing experience
  • Financial delivery capabilities (Budget planning, RCOP, Performance management)
  • Demonstrated 3rd Party negotiations / Ongoing relationship and performance management
  • Experience in leading cross country teams and working with cross functional team in multi-national environment
  • English fluent (verbal & writing), an additional European language would be a bonus
Education

University degree. MBA advantageous or equivalent business experience

At bp, we provide the following environment & benefits to you:
  • A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the attitude of giving back to our environment are highly valued
  • Possibility to join our social communities and networks
  • Learning opportunities and other development opportunities to craft your career path
  • Life & health insurance, medical care package
    • And many others benefits!
If you think you have the right skills set and excited to be part of a team of diverse and forward-thinking team, apply today.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.Please contact us to request accommodation.

#LI-AW1

Entity

Customers & Products

Job Family Group

Marketing Group

Relocation available

No

Travel required

Yes - up to 10%

Time Type

Full time

Country

United Kingdom

About BP

CUSTOMER AND PRODUCTS

We’re gearing up for the future. At bp our goal for C&P is to deliver the future of mobility, energy and services for our customers by innovating with new business models and service platforms.

C&P will become a hub, housing our midstream, lubricants, aviation, sale of chemicals, mobility and ‎convenience, marketing and our next-generation businesses, making it a highly integrated and ‎interconnected organisation. And with safety being our core value, our commitment to safe and reliable operations will never change.

Want to join the team? This means:

  • being customer-centric, agile and responsive to changing customer needs and dynamic markets
  • focusing on growth and development of customer offers
  • optimising the chemicals and fuels value chains to maximise integrated value
  • contributing to the reduction of carbon intensity of the products we create, and sell, by 50% by 2050 or sooner
  • creating strategic partnerships that drive long-term value for C&P
  • being digitally enabled and empowered by customer insights and data to deliver solutions.

Experience Level

Senior
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Deadline: 21-06-2024

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