Email Marketing Manager

☞ Justizia

View: 103

Update day: 01-06-2024

Location: Lancaster North West

Category: Other

Industry:

Job type: Full-time

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Job content

We are looking for a passionate and experienced Email Marketing Manager to join our Marketing team.

As an Email Marketing Manager at our company, you will be responsible for planning and developing our overall email marketing strategy. You will be responsible for managing the strategy, leading your team and ensuring that the business goals are met.

You will be working with the latest marketing technology in collaboration with other Sales and Marketing teams.

Email Marketing Manager duties and responsibilities

  • Manage and build overall email marketing strategy
  • Create various email lists and campaigns
  • Create and design various CTAs and email templates
  • Test every campaign’s success
  • Determine email marketing KPIs
  • Develop and present reports on a weekly basis
  • Develop a lead generation strategy
  • Create smart email lists
  • Increase email subscriptions
  • Increase interest in our wider range of services from our customer base
  • Analyse data to get smart insights
  • Suggest methods for improvements
  • Segment lists based on behaviours like past email engagement and website interactions
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email

Email Marketing Manager requirements and qualifications

  • Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics
  • Proficient using marketing automation technology
  • Knowledge of latest digital marketing trends
  • Experience with email automation tools
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills

To be successful in this role you will be able to demonstrate your ability to become a very important member of our team and help us achieve our objectives;

- To better communicate with our clients throughout the process they have signed up to

- Encouraging sign up to an additional product or service.

Interested? The right person for the role? We look forward to Hearing from you.

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Deadline: 16-07-2024

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