Ecommerce Copywriter

☞ Manchester United

View: 101

Update day: 03-06-2024

Location: Manchester North West

Category: Marketing / PR

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Ecommerce Copywriter
Location: Old Trafford

At Manchester United, fans are at the heart of everything we do. We’re on a mission to elevate their experience with the club and deliver an industry-leading ecommerce platform and digital experience.
We’re seeking all round extraordinary individuals who share our passion and commitment to fans, football and e-commerce to deliver a first-class digital experience for our loyal supporters.

Be a part of this exciting new journey and join us in shaping the future of fan-centric ecommerce.

The Purpose:

As an ecommerce Copywriter, you will play a crucial role in creating compelling and persuasive copy that drives engagement, conversion, and brand loyalty. You will collaborate with various teams, including marketing, design, and product, to ensure consistency and excellence in our brand messaging across all channels.

The Role:
  • Crafting clear, concise, and engaging product descriptions that highlight features, benefits, and unique selling points.
  • Writing and optimising website content, including landing pages, category pages, and promotional banners, ensuring consistency with brand voice and style.
  • Developing persuasive and attention-grabbing copy for email campaigns, newsletters, and promotional materials to drive customer engagement and sales.
  • Conducting keyword research and ability to integrate relevant keywords seamlessly into product descriptions and website content to enhance search engine visibility.
  • Creating captivating copy for social media posts, ads, and captions that align with the brand personality and resonate with the target audience.
  • Working closely and collaboratively with cross-functional teams, including marketing, design, digital product & experiences and product development, to understand and convey the brand messaging effectively.
  • Collaborating with the marketing team to conduct A/B testing on copy variations to optimize messaging for better performance.
  • Keeping informed about industry trends, competitor strategies, and emerging e-commerce practices to continually improve and innovate our copywriting approach
  • Demonstrating the ability to efficiently organise your time and workload, ensuring tasks are prioritized effectively and deadlines are consistently met
  • Exhibiting a strong willingness to thrive and evolve within a dynamic, fast-paced environment, where adaptability and agility are paramount for success.

What kind of person are we looking for?
  • You have direct experience in e-commerce, retail, or merchandising.
  • You are dedicated to excellence and continuously strive to raise standards.
  • You embody our culture of positive collaboration and actively engage with colleagues across the club.
  • You’re a team player, ready to lend a hand when needed, especially during challenging times.
  • You aspire to make a significant impact in e-commerce and the sports industry.
  • You are adaptable and thrive in problem-solving, understanding that not everything goes according to plan.
Please provide a portfolio /examples of your work with the application

We are committed to the continual growth and development of colleagues through access to skills platforms such as LinkedIn Learning.
We also offer a range of wellbeing support, including an employee assistance programme, access to health checks, digital GPs & nutritionists through Aviva Digicare+ Workplace, enhanced family leave, plus schemes such as Cycle 2 Work and holiday purchasing, where you can buy up to 10 extra days of additional leave.

When working onsite, you’ll have access to a complimentary lunch and parking every day, alongside gym facilities and regular colleague socials.

From a reward perspective, in recognition of high performance, all colleagues are entitled to an annual performance bonus. As a member of our team, you’ll also gain access to an exclusive range of club and partner discounts via our benefits platform, United Rewards.

Sounds interesting? If you’d like to submit your application, please apply by Thursday 7th March 2024

Manchester United endeavour to respond to all job applications, however, please consider that we receive a high volume of applications, and this may not always possible.

We recognise the importance of safeguarding children and adults at risk at Manchester United, as part of this commitment this post is required to have a Disclosure and Barring Service check at the appropriate level, as well as full reference history.

Manchester United is an equal-opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunities to applicants and employees without regard to background, ethnicity, race, colour, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status or other legally protected characteristics.
Manchester United Football Club are proud to be a signatory of the Armed Forces Covenant, supporting the armed forces community to transition into careers outside of the armed forces.
Manchester United is committed to working with and providing reasonable adjustments for applicants and employees. If you require any reasonable adjustments to support your application and perform at your best, please do not hesitate to contact us to make a request; we are here to help.

It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles. Your personal data will be processed on MU’s behalf by Morson.
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Deadline: 18-07-2024

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