Director/Head of Audience Development

☞ Wentworth Life Sciences Limited

View: 104

Update day: 01-06-2024

Location: Orpington South East

Category: Science Labor

Industry: Biotechnology Research Pharmaceutical Manufacturing

Position: Mid-Senior level

Job type: Full-time

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Job content

As a part of the senior leadership team, you will be responsible for setting and delivery of the audience and data strategy across the company’s media brands.

You will lead and empower your team and use your 10 – 15+ years audience development/marketing experience to deliver on the audience strategy.

In return you will have a significant base salary plus an opportunity to receive a sizeable bonus, 25 days holiday, private medical insurance, hybrid/flexible working (if desirable), family-feel but also ambitious team culture, great social/staff events, highly responsible and visible leadership role, huge career growth potential and more.

This position will see you:

  • Work closely with senior stakeholders to create a successful audience strategy and plan
  • Be responsible for commissioning effective market and competitor research including profiling of target audiences
  • Providing insight and expertise to shape the content and company offering
  • In collaboration with colleagues, develop strategies and campaigns that meet brand and company goals
  • Enable new product development in conjunction with key stakeholders
  • Set, define and report on campaign tracking KPIs
  • Managing the audience lifecycle

Summary

  • At least 10 – 15 years’ experience in audience development/marketing
  • Several years’ experience in the media sector
  • Data driven marketing experience
  • Proven success in audience development, performance, and data marketing
  • Experience of implementing membership and subscription strategies
  • Lead automation experience
  • CRM marketing – segmentation, targeting, automation and testing

If you would like to explore this opportunity further, please apply now.

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Deadline: 16-07-2024

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