Director of Product Marketing- Remote, UK

Job content

Optum, the fastest growing part of UnitedHealth Group, is a leading information and technology-enabled health services business. Our teams are dedicated to modernizing the health care system and improving the lives of people and communities.

Serving virtually every dimension of the health system, we work with a diverse set of clients across 150 countries – from those who diagnose and treat patients to those who pay for care, deliver health services, and those who supply the cures. Optum maintains operations across North America, South America, Europe, Asia Pacific and the Middle East. Our innovative partnerships provide technology and tools that enable unprecedented collaboration and efficiency. As a result, we can tap into valuable health care data to uncover insights and develop strategies for better care at lower costs.

About The Role

Great sales are the result of strong purpose, conviction and pride - pride in your ability and your product. UnitedHealth Group offers a portfolio of products that are greatly improving the life of others. Bring along your passion and do your life’s best work.

Our Product Development and Management groups are vital to our success and are leaders in driving the future growth of UnitedHealth Group. Success in these careers relies on many factors-your ability to deal with ambiguity, your ability to adapt and embrace change, and a long-term commitment to making health care better for everyone.

Main Responsibilities

As the Director of Product Marketing, you will work alongside the VP Product and business leaders to develop and maintain our business strategy and product strategies. Working across the full product lifecycle across our full product portfolio, key functions include:

• Analyse and communicate market characteristics and needs (e.g. market analysis; customer analysis; competitor analysis; pipeline analysis)
• Develop and deploy a robust market intimacy programme to ensure that Voice of the Customer is central to our business and product strategies
• Define/support applicable product strategies and plans (e.g. business case development; functional/business specifications; quality metrics to evaluate product performance; roadmap development; value analysis)
• Support the development and implementation of product programmes and releases (e.g. release review; product lifecycle management; capability enhancement; product documentation).
• Support the development and execution of go-to-market strategies and plans, through creation of compelling value propositions, narratives and thought leadership
• Manage/support/update products and programmes (e.g. product performance; marketing and sales support; product customisation/optimisation)
• Lead pricing and packaging on new initiatives
• Develop messaging for product releases that are unique to the segment
• Enable GTM and Sales teams for product releases

You will be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role, as well as providing development for other roles you may be interested in.

Required Qualifications

• Bachelor’s Degree in Communications, Marketing, Advertising or Public Relations
• Experience within a Product Strategy or Product Marketing role
• Knowledge and understanding of the NHS
• Excellent stakeholder management abilities, with proven experience working closely with Senior leaders

Please note you must currently be eligible to work and remain indefinitely without any restrictions in the country to which you are making an application. Proof will be required to support your application.

Careers with Optum. Here’s the idea. We built an entire organization around one giant objective; make the health system work better for everyone. So when it comes to how we use the world’s large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life’s best work.(sm)

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

Keywords: #RPO, Product, Marketing, Research, Strategy, Market, Customer, Competitor, Analysis, Go-to-market, Advertising, NHS, Healthcare, Health, Optum