Digital PR & Outreach Executive
View: 101
Update day: 03-06-2024
Location: Cannock West Midlands
Category: Marketing / PR Printing / Publishing
Industry:
Job type: Full-time
Salary: £22,000 - £30,000 a year
Job content
Digital PR & Outreach Executive
£22,000 - £30,000 based on experience
Must hold Eligibility to work within the UK.
We have a fantastic opportunity for a Digital PR and outreach executive to join our clients Staffordshire based Digital Marketing Agency.
Working across a range of client sectors, your role will involve brainstorming ideas and creating content strategies for clients, which will need to be communicated. The aim is to produce attractive ‘linkable’ content that individuals want to share, through proactive and reactive PR and targeted link building campaigns.
In turn, this will raise a client’s brand profile across digital marketing channels, as well as increase a clients website visibility within the search engines. This success will be a direct result of increasing the volume of quality inbound links to a client’s website, raising their overall trust and credibility.
Leveraging multiple marketing channels, you will be expected to maximise the coverage of client content. Key accountabilities
Quality and timely completion of campaign reports to the client account manager
Create, execute, and track content strategies in line with client goals, targets, and KPIs
Connect and retain relationships with website owners, bloggers, publications, media outlets and journalists
Build a data base which you can tap into for future campaigns Role Responsibilities
Monitoring news stories and analysing ‘data’ to form ideas and produce strategies
Observe industry trends, updates, and report back on insights to the wider team
Identify and source appropriate PR requests using news aggregator websites, for you to follow up on
Use digital marketing tools such as Majestic, SEM Rush, Ahrefs, Moz etc. to analyse competitor data.
Conjure outbound messages to website owners, journalists, media outlets, bloggers, influencers, and publications with ideas that may be of interest to them
Produce the right type of content that adds value to the client’s audience, and in return creates the urgency for them to share and want to link to your content.
Work with the OMS team to understand the impact of your content on the campaign and sharing ideas to maximise its coverage Skills and Experience Requirements
This role will involve you communicating with the client. Therefore, you will need to be confident discussing innovative ideas and concepts
Experience working in a PR or digital publishing sector
Proven record of creating and executing content marketing campaigns that have generated links and brand mentions
Provide examples of your link-building efforts and your outreach data-backed successes
Experience using PR and marketing tools including Google Analytics, Google Search Console, SEM Rush, HARO, Moz, newsrooms, Twitter etc.
Ability to juggle several tasks at once and still deliver high-quality work to timescale Can write coherently perfect fluent English
A high degree of literacy is essential
Close attention to detail is essential Benefits
30 Days paid holiday a year (including Bank Holidays)
Pension enrolment Team outings
Job Type: Full-time
Salary: £22,000.00-£30,000.00 per year
Schedule:
- Monday to Friday
Experience:
- Public relations: 1 year (preferred)
Work Location: One location
Deadline: 18-07-2024
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