Digital Marketing Manager

☞ Last Drop Village Hotel & Spa

View: 106

Update day: 07-05-2024

Location: Bolton North West

Category: Other

Industry:

Job type: Full-time

Salary: £32,000/yr - £35,000/yr

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Job content

JOB TITLE: Digital Marketing Manager

DIRECT REPORT: General Manager

LOCATION: The Last Drop Village Hotel & Spa (on property)

JOB SUMMARY

The Last Drop Village Hotel & Spa is looking to recruit a new digital marketing manager to lead our hotel’s online strategy.

After a challenging year, this is a fantastic opportunity to join our dedicated team as we start our recovery from recent events, and to build a lasting impact on the hotel’s future growth.

RESPONSIBILITIES

  • Develop and implement digital marketing strategies for all areas of the business
  • Coordinate with our agency partners to manage our brand website, CRM database, social channels, booking engine and online advertising campaigns.
  • Monitor and improve digital performance using analytics packages such as Google Analytics and Facebook Insights.
  • Initiate and implement regular communication with databases via e-newsletter/e-flyers.
  • Ensure hotel photo library is current and distributed to all hotel marketing partners
  • Identify and implement marketing opportunities resulting from local/regional partnerships to ensure optimum exposure for the hotel and its facilities and services.
  • Manage the hotel contact database and assist with lead generation activities.
  • Work with team and agency partners to brainstorm new and innovative growth strategies.
  • Prepare and deploy an annual marketing plan in line with the business plan objectives and revenue targets.

    • REQUIRED PROFILE & EXPERIENCE

  • A minimum 2 years- experience in hotel centric digital marketing activities
  • Proven experience in digital marketing strategies and best practices
  • Track record of commercial successes achieved through the deployment of digital marketing
  • Strong working knowledge of analytics programs, such as Google Analytics and Facebook Business Manager
  • Working knowledge of CMS systems and online booking platforms.
  • Excellent communication skills (verbal, written and listening) with an ability to work to tight deadlines and multi-task
  • Excellent organisational, time management and administration skills
  • Diligent, proactive approach with great attention to detail
  • Extensive knowledge of social media channels and good understanding of how digital marketing can be used to support sales activities and drive total revenue generation
  • Understand the financial performance of the hotel and where the shortfalls are.
  • Comfortable with data analysis supported by a strategic and commercial mind-set
  • Commitment to delivering outstanding customer service and support quality service delivery throughout its work
  • Confident telephone manner with good knowledge of Microsoft Office Suite including Excel
  • Enjoy working as part of a team but be able to work on own initiative.

    • DESIRED EXPERIENCE

  • Experience in email marketing and affiliates
  • Experience in managing web build projects
  • Experience in managing multiple external agencies.
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    Deadline: 21-06-2024

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