Digital Marketing Executive-Fashion

☞ Michael Page

View: 106

Update day: 11-06-2024

Location: Coalville East Midlands

Category: Marketing / PR Sales

Industry: Retail

Position: Associate

Job type: Full-time

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Job content

Digital Marketing Executive-Fashion
  • Digital Marketing Executive
  • Fashion

    • About Our Client

    Our client is a growing fashion brand who are looking for a talented Digital Marketing Executive to support the marketing team.

    Job Description

    The Digital Marketing Executive will be responsible for the following:
    • You will assist in the formulation of strategies to build a lasting digital connection with consumers
    • Plan and manage our influencer programme and relationships with bloggers and influencers
    • You will create graphic content such as emails, website banners, social banners as well as print media
    • Plan and monitor the ongoing company presence on social media (Instagram, Facebook etc.)
    • Work with the wider marketing team to launch optimised online adverts through Google Adwords, Facebook etc.
    • Manage/support the execution of on-site content, campaigns and trading activity
    • Work closely with the wider team to ensure content and messaging is on brand and aligned across all channels
    • Help plan and create our promotional emails and organise their distribution through various channels
    • Offer creative ideas for content marketing and aid in the execution
    • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
    • Acquire insight in online marketing trends and offer development ideas to keep strategies up-to-date
    • Maintain partnerships with agencies and suppliers when needed.


    The Successful Applicant

    The Digital Marketing Executive will need thew following skills and attributes:
    • Proven experience as Digital Marketing Executive or similar role
    • A strong working knowledge of graphic design using programs such as photoshop
    • Excellent understanding of digital marketing concepts and best practices
    • Experience with B2C social media, Google Adwords, email campaigns and SEO/SEM
    • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
    • Skills and experience in creative content writing
    • An analytical mindset with the ability for critical thinking without losing the creative flair
    • Excellent communication and interpersonal skills
    • Experience of working in a retail background, ideally fashion, would be preferred
    • BSc/BA in marketing or relevant field would be preferred
    • Experience using Salesforce would be an advantage but training will be provided.


    What’s On Offer

    Competitive Salary and Package

    Contact: Nicola Morgan
    Quote job ref: JN-072021-2938573
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    Deadline: 26-07-2024

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