Digital Manager (Marketing and Activation) - UK&I BMC - Permanent/12 Month FTC - UK Wide

Job content

Digital Manager

LEVEL 3, reports to Senior Digital Manager

The opportunity

Our vision is to become the most trusted and distinctive professional services organization and to double the size of our business by 2025. The Digital team have a significant role to play in our success. An experienced digital professional, the manager will work collaboratively with colleagues to ensure we maximise the impact of our digital channels.

Digital Managers will work on a primary portfolio and will also be expected to work on other projects as required and determined by business priorities. Typical portfolios might include:

• Acquisitions
• Products and solutions
• Marketing campaigns i.e., Sustainability, Economics and Growth, Technology and Transformation, Audience Programmes.
  
  

Your Key Responsibilities

• Work with the Marketing & Activation team, providing subject matter expertise, ensuring digital channels are maximised and optimised throughout our campaigns.
• Responsibility for the delivery/activation of the digital elements of BMC programmes
• Activation of the media & connections strategy across digital channels. Ensure client/potential client journeys are clearly mapped out and optimised at each stage.
• Work with the Senior Digital Manager to develop strategies to optimise EY.COM that build EY’s voice and reputation in the marketplace.
• Work with colleagues to ensure EY.COM pages are maintained and meet editorial guidelines. Ensure campaigns operate in line with the firm’s Digital Fast Forward strategy so that EY.COM is an effective marketing platform for the UK firm.
• Support the Digital Lead to deliver appropriate training for the wider BMC team and other stakeholders, so that there is widespread understanding of EY.COM and digital best practice.
• Keep up to date with market trends and best practice, championing new ideas, channels, and tools.
• Work with the Brand, Strategy and Planning team on website measurement and metrics that can be used to optimise performance and improve the client experience.
  
  

Skills And Attributes For Success

• Highly collaborative with the ability to influence peers through the development of a strong point of view supported by data.
• Ability to work in a high pace, agile environment, managing multiple priorities effectively
• Focus on results and measurement of outcomes, that support the BMC scorecard objectives.
• Champions digital best practice across BMC and wider firm.
• Business and commercial acumen to understand EY’s business.
• Data-driven and client focused. Able to draw insights from data that drive improvements and optimisation.
• Able to lead, coach and line manage a small team.
  
  

To qualify for the role, you must have

• 7+ years’ Experience in a similar role.
• Degree in a relevant field or relevant professional qualifications are welcome but not essential as candidates will be assessed first and foremost on experience.
• Experience of developing ecommerce solutions in a B2B environment, ideally for a cloud, SaaS, fintech company
• Excellent technical knowledge and experience of website content management, design/builds (preferably Adobe AEM), UX, SEO, analytics and marketing automation.
• Strong understanding of digital activation of product content and user journeys - with the ability to design, manage and execute social and/or advertising campaigns to meet commercial objectives.
• Excellent project management capability, with experience in technical requirements gathering and resource planning.
• Ability to generate quality reporting across digital channels, to create insight and attribution models.
• Experience of working in large/matrix B2B organisations, balancing multiple stakeholder requirements, and building strong stakeholder relationship.
  
  

Ideally, you’ll also have

• Experience working with digital agencies
• Line management
  
  

What We Look For

We are looking for a proactive, capable, and technically excellent individual who will work collaboratively with colleagues to ensure digital best practice across BMC campaigns. A high performer in this role, will make recommendations for improvements based on data and best practice so that we constantly deliver an exceptional experience for clients using our digital channels.

What We Offer

We offer a competitive remuneration package where you’ll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development, and with FlexEY you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions. Plus, we offer:

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
  
  

Please note

Prior to finalizing your application, you will be asked to provide personal information across several dimensions of diversity and inclusiveness. The information you provide is kept entirely confidential and will not be used to evaluate your candidacy. We collect this data to help us analyse our recruitment process holistically and implement actions that promote diversity and inclusiveness. While optional, we encourage you to provide this information to hold us accountable towards our goal of building a better working world. Read more about our commitment to diversity & inclusiveness here. We ask because it matters!

If you can demonstrate that you meet the criteria above, please contact us as soon as possible.

The Exceptional EY Experience. It’s Yours To Build.

Apply now.