Demand Generation Programme Director

Job content

About The Marketing Bee

The Marketing Bee is a new breed of service partner. We deliver marketing resource as a managed service to fill skill gaps and headcount challenges for our clients who are all leading technology vendors and partners.

We deliver by creating virtual teams that offer a blended service, built entirely of freelancers, all working remotely.

About The Client

Our client Is a global software company who build products and tools for improving software development, project management, collaboration and code quality. Their products serve over 200,000+ companies worldwide.

The requirement

We are looking for a freelance digital marketing expert to work on behalf of our client to build a digital program with third party vendors, and then own and manage the relationships to successfully execute short and long term campaigns that will drive sales pipeline.

Responsibilities

Demand Generation

• Developing and executing short- and long-term multi-channel campaigns to drive leads and the sales pipeline for solution partners in region via marketing agency
• Leading A/B testing strategies with agencies
• Monitoring and optimizing campaigns and programs agencies are executing
• Ensure agencies understand our clients customer personas and know their buying preferences
• Assisting in content development via our clients channel marketing campaigns team to target consumers throughout the customer lifecycle
• Working within a team of digital marketing professionals and collaborating with our clients departments on what tactics are working not working and providing these insights to the global agencies
• Assuring buy-in and budget support from senior leadership and stakeholders
• Measuring and analysing agency campaigns and marketing success
• Delivering performance reports to our client and their teams
  
  

Agency Budget Management

• Own budget tracker & report monthly accruals
• Vendor/Supplier Management
• Manage the relationship between our client and the Vendor/Marketing Agency
• Agency management; manage agency/vendor RFPs, onboarding and streamline how we will engage with those partners
• Ensure proper MSA, SOW and security protocols are up to date and ongoing
• Identify gaps in supplier relationships and assist with helping source support in new and ongoing areas
  

Legal/Procurement

• Ensure all contracts and legal language are up to date and both our clients, their customers and team are protected
• Continue to update and optimize how we track contracts and keep track of terms and payments to 3rd parties
• Ongoing MSA management to ensure all vendors are compliant and up to date on our clients security and privacy requirements.
• Operational Excellence
• Drive the on-boarding of new vendors/agencies
• Drive the weekly, bi-weekly, monthly and quarterly and planning sessions with vendors
• Lead weekly meetings by assisting with agenda planning
• Support and drive team to deliver on data required for monthly/quarterly planning including MBR’s and OKR where needed
• Build program best practice and KPIs to measure against
• Assist leadership team in evangelizing program status across the company via blog, Slack brown bags, webinars or video
• Lead and discover the best way to establish a quarterly intake to assess agency work for the team by working with CM, CMM managers
• Lead and assess process improvements for sprint planning and stand ups to assist with planning and decision making
  
  

Experience & Qualities

• 5+ years of related demand gen experience
• Strong comprehension of finance and accounting practices including rolling forecasts, expense and accrual tracking, and revenue planning utilizing Coupa and Anaplan
• Experience in a combination of strategy and operations roles on both agency and brand side marketing
• Ability to quickly understand complex issues and develop/apply simplifying frameworks to facilitate a broader organizational understanding, decision-making and action
• Experience in Agile work flows
• Strategic thinker with strong analytical ability
• Experience in relationship building and working collaborative with cross functional teams; brand, product, events, leadership, partners, etc..
• Strong communication, leadership and influencing abilities
• Ability to drive negotiations with marketing agencies and suppliers and internal teams
• Experience presenting recommendations to senior executives
• Proficient in productivity and presentation tools.
• Ability to work independently