Assistant Marketing Manager

☞ McGregor Boyall

Aussicht: 107

Update Tag: 01-06-2024

Ort: Pudsey Yorkshire and the Humber Wakefield

Kategorie: Marketing / PR

Industrie: Marketing And Media

Jobtyp: Permanent, full-time

Gehalt: £28,000 - £38,000 p.a

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Jobbeschreibung

As an Assistant Marketing Manager in this team, you’ll support the development and delivery of conversion marketing for home and life insurance across the three core relationships brands and you’ll collaborate with optimisation/performance colleagues, business units and external agencies to effectively implement our marketing plans.


You’ll use data and insight to shape and deliver customer communications through the customer journey to acquire, engage and retain customers. Working in a collaborative based team, you’ll help our customers ensure their homes and family are properly protected.

In this role you’ll:

    • Run the development and delivery of 121-channel conversion marketing communications working across a mix of 121 channels to deliver optimal marketing contribution for the insurance business.
    • Deliver activities on time, within budget and with the appropriate risk and legal approvals in what is a complex regulatory environment.
    • Develop best-in-class, compelling conversion communications that are grounded in customer insight and previous learnings.
    • Establish and maintain collaborative relationships with key stakeholders and implement regular communication on the status of campaigns, performance and to ensure constant alignment to business objectives.
    • Become a key part of the performance culture and embed in-flight optimisation, making timely changes to marketing activities to achieve the optimal customer response.

About you:

  • Strong direct mail and email marketing experience
  • Own data pool and marketing activities
  • Strong financial services or banking experience

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.

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Frist: 16-07-2024

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