CRM Marketing Specialist
View: 107
Update day: 07-05-2024
Location: Brentford South East
Category: Marketing / PR
Industry: Marketing And Media
Job type: Permanent, full-time
Salary: £40,000 - £45,000 p.a
Job description
CRM Marketing Specialist
6 Months Fixed Term Contract
News | Communications
£40,000 - £45,000
The Company
This company is one of the world’s top news organisations, recognised internationally for its authority, integrity and accuracy.
The company are looking for a CRM marketing specialist to bridge the gap between the company and the consumers.
The role
• Build automated programmes for lead generation, onboarding, lead nurture, sales conversion and engagement
• Owns the go-to-market process for campaigns and automated journeys, including email development (design, copy, data QA) and programme build
• Work closely with Product Marketing, Customer Success and Sales to know the target audience and product offering, and to ensure that the value proposition is effectively communicated across all email comms
• Oversee all aspects of deployment - building emails, creating audience segments, developing automated journeys and optimisation
• Deliver regular comprehensive reporting on campaign performance and business impact to key stakeholders, identifying opportunities to optimise performance
Requirements
• 2 yrs + experience in marketing automation, driving customer acquisition and engagement
• Experience of working in marketing automation platforms to deliver campaign flows/ journeys
• Data-motivated mindset - experience working with data to devise, evaluate and optimise customer journeys based on data
• Growth mindset - motivated to continuously seek opportunities to grow business performance
Equal Opportunities:
We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. No person is subjected to any less favourable treatment on any discriminatory grounds on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy and maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
Deadline: 21-06-2024
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