Conversion Rate Optimisation Executive

About Us

On the Beach send over 1.5 million people on their perfect beach holiday every year, and whilst the Covid-19 pandemic has caused disruption to the travel industry, we have not paused our ambition to become Europe’s leading online retailer of beach holidays.

About You

We are looking for an ambitious and driven CRO Executive to join our Content team, to work with our Content Executives to help to drive conversion rates across our product, destination and holiday landing pages. The successful candidate will be able to identify what makes a positive customer experience, and to work across functions to research, test and deliver improvements via design, personalisation and content.

Key Responsibilities

• 
  Using a range of tools and techniques you will gauge insight using key tools such as Google Analytics and Hotjar
• Work to identify behaviour patterns using different data solutions
• Analyse site data and research competitors to identify both quick wins and longer term optimisation gains and develop testing plans (A/B tests) & present your findings in such a way that you tell a compelling story to stakeholders
• Work closely with all internal teams including Product, Software Engineering, Analytics and UX and project manage any change requests to the product which are born out of A/B tests conducted
• Act as a champion for data analytics, data driven decision making and CRO within the Content team & produce weekly and monthly performance reports, using Google Analytics and internal analytics tools
• Take a lead in helping develop a culture of continuous improvement within the Content team with insight generation and presentation of weekly improvements and learnings
• Qualitative analysis (user research, heatmaps analysis)

Knowledge, Experience and Skills

• Previous experience working in a Conversion Rate Optimisation Executive/Onsite Analyst or related role
• Advanced knowledge of Google Analytics, A/B testing, HTML and CSS
• Experience working in small project teams and meeting strict project deadlines
• Experienced in the ideation, development, set up and running of digital experiments and A/B tests
• Upbeat attitude, self-driven focus and motivation, and desire to work in a results-oriented environment
• Strong ability to interpret data and transform information into meaningful conclusions and recommendation
• Keen eye for detail and a highly analytical problem solver
• A results-drive self-starter who loves taking ownership of processes and projects
• Organised with a commercial awareness and an ability to multitask and prioritise responsibilities
• Highly collaborative and a team player
• Solid time management skills demonstrated by the ability to execute on multiple projects while working on a tight deadline

Benefits

• Generous discount on holidays
• 25 days holiday plus your birthday off


• Company sick pay scheme
• Simplyhealth Optimise Health Plan and eye care contribution
• Employee Assistance Programme and free access to counselling
• Share Incentive Plan
• Death in Service cover
• Enhanced maternity, paternity, shared parental and adoption pay
• Travel to work scheme - interest free tram and train loans and cycle to work scheme
• Onsite subsidised coffee shop - barista-style coffee and snacks
• Food and drink discounts across a number of venues in Manchester City Centre
• Gym discount
• The Sandbox - free bar every Friday PM
• Charity contribution - we match any funds raised by an employer for charity, doubling the total funds raised

Remote Working

Currently we are all working remotely, however in the near future we will operate a hybrid working model where you will be required to work from your home and our Aeroworks HQ in Manchester.

Equal Opportunities

As an equal opportunities employer, we value diversity and welcome applicants from all sections of the community regardless of gender, ethnicity, disability, and sexual orientation.

You will be kindly asked to provide your equality information as part of your application process to On the Beach. Any personal equality information given to On the Beach will be handled with the utmost confidentiality and will only be used for monitoring and identifying improvement areas. All the information disclosed by applicants is stored on our ATS, in line with the General Data Protection Regulation (GDPR) and can only be accessed by selected Human Resources team members.