Community Engagement Officer

Job Purpose

To develop and implement community and marketing initiatives aligned to Home Instead’s mission and values to strengthen the brand and grow our market share.

The Role

• Play a key role in developing links with local community groups to develop relationships and maintain a pipeline of opportunities by growing and leveraging your network.
• Work to agreed targets for Referral Provider touchpoints.
• Collaborate with local businesses to promote the Home Instead Brand.
• Conduct networking and mapping to identify community events and activity.
• Deliver promotional activities both face to face and virtually to increase awareness of Home Instead’s client services and employment opportunities in the local community.
• Plan and successfully execute regular community marketing events including attending fairs, exhibitions, recruitment events and any other events that would promote our services to the public.
• Create the “What’s on Where” guide to promote local events.
• Be visible in the community, attending Dementia Cafes, engaging with local groups and visiting GP surgeries.
• Continually deliver a message that reflects our mission, vision and values and delivers our value proposition.
• Ensure digital content is engaging and kept up to date.
• Implement monthly Newsletters for our clients and Care Professionals
• Continually deliver a message that reflects our mission, vision and values and delivers our value proposition.
• Develop and maintain knowledge of the Home Instead brand and raise awareness of Home Instead National Office marketing campaigns and recruitment initiatives across the network of relationships that have been built in the local community.
• Accurately track and record enquiries and use the information to manage and adjust strategy to optimise messaging and education in the community.
• Maintain accurate data and information to analyse own performance. Use data and information to continually assess performance against strategic goals.
• Manage own time effectively, prioritising critical tasks and adapt to the changing needs of the business and reacting to new needs or challenges in an effective manner.
• Ensure compliance with Home Instead’s Equality, Diversity and Equal Opportunities Policy, in respect of employment and service delivery.
• Carry out any other duties deemed necessary for the successful operation of the business.

Essential Criteria

• Proven track record in successfully building strong relationships both face to face and virtually within a local community to achieve business objectives using a variety of tools and techniques.
• Confident to network face to face, by phone, email, video call with community stakeholders and potential RPNs.
• Confident to deliver talks on key ageing subjects such as Dementia, Fraud Prevention, Nutrition & Hydration etc.
• Networking face to face, by phone, email, video call with community stakeholders and potential RPNs.
• Good understanding of marketing principles with experience of using a range of marketing and communication approaches including managing digital media platforms/campaigns.

• Good working knowledge of IT systems with experience of Microsoft Office or Google Suite and virtual communication platforms, with the ability to learn and adopt new technologies where appropriate.
• Experience of using data and analytics to make informed business choices.
• Effective interpersonal skills with excellent verbal and written communication skills, with the ability to deliver effective and engaging presentations or workshops to a broad-based audience.
• Strong organisational and prioritisation skills.

• Self-motivated with the ability to work independently, use initiative and be resilient.
• Ability to work flexibly to meet the needs of the business.
• Competent in using a CRM database to manage touchpoints with RPNs.

Competencies

Core Competencies

Role Specific Competencies

Driving Results

Planning & Organising

Customer Focus

Resilience

Influencing

Teamwork & Collaboration

Communication & Relationship Management

Living Home Instead

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