Cluster Senior Marketing Manager - Central London Cluster

Marriott International portfolio of brands includes both JW Marriott and Marriott Hotels.

The Cluster Senior Marketing Manager is accountable for working with the London Central Cluster Leadership Team to develop and execute the marketing strategy for the participating hotels. Working with the Cluster Director Sales & Marketing, Area Director of Marketing, Digital & Loyalty, and Property Leadership Teams, the Cluster Senior Marketing Manager will lead the development of the strategic marketing plan for the Cluster including brand, digital, partnerships, tactical, and communications, to support overall hotel performance.

The Cluster Senior Marketing Manager must demonstrate leadership, creativity and be forward-thinking in their nature. Key elements of the role include generating positive publicity, increasing online visibility, delivering stand out content strategies, supporting brand activations, and developing and activating revenue driving promotional activity accomplish business goals.

• A Full-Time position based on property
• Number of Direct Reports – 1 (Cluster Marketing Executive – Central London Cluster)
• Dotted line reporting to Area Director, Marketing, Digital & Loyalty
• Cluster Hotels: London Marriott Hotel County Hall, London Marriott Hotel Marble Arch, London Marriott Hotel Regents Park, London Marriott Hotel Maida Vale, London Marriott Hotel Kensington
  

Education & Experience

• BA Degree in marketing related function or equivalent higher education experience
• 4+ years progressive work experience in a marketing related role
• Hospitality marketing related experience desirable
  

Skills and Knowledge

• Demonstrates experience of developing marketing plans and campaigns including project management skills, briefing, planning and execution
• Demonstrates strong organisational and marketing planning skills, with the ability to manage multiple projects at once
• Demonstrates experience of managing and developing direct reports
• Demonstrates a solid understanding of programmatic, meta and native online advertising initiatives
• Demonstrates a working knowledge of digital marketing techniques, including paid social media, application of social media channels, use of customer communication channels including email and website management. Solid understanding of development for dynamic websites and/or Content Management Systems
• Working knowledge of SEO and PPC campaign management
• Ability to identify specific action steps, accountabilities and timelines for workload including able to hold self-accountable for achieving results
• Ability to express oneself clearly, concisely and effectively in one-on-one and group settings, both written and verbally, to a wide range of stakeholders, and demonstrate experience in delivering clear, evenly paced presentations to gain consensus on marketing initiatives, using visually engaging content and alternative ways of communicating
• Demonstrates an eye for detail and experience of delivering high quality and professional marketing creative, developed both internally and through the use of appropriate agency resources
• Gains the confidence and trust of others through their own authenticity, ethical standards and follow-through on commitments
• Acts independently to improve and increase skills and knowledge
• Ability to use standard software applications, such as Microsoft Office, including advanced knowledge of PowerPoint and Excel. Basic Adobe Creative Suite knowledge desirable, in particular InDesign and Photoshop.

• Work with the Cluster Director of Sales & Marketing and Property Teams to develop and execute the Cluster marketing plan to support the business objectives of the cluster, including promotions, branding, media campaigns, partnership activity and individual property support
• Lead the marketing planning and executive in partnership with the Cluster and property teams, to support driving all key revenue streams including rooms, catering, F&B outlets etc.
• Manage the development and execution of Cluster marketing activity on a national, regional and local level, including annual calendar of marketing activity and property level activation plans, briefing, budget setting, creative and execution development, media planning, and reporting

• Responsible for ensuring all centrally developed marketing initiatives for transient leisure, meetings and events, leisure and food and beverage at a Cluster and local property level including implementing digital and physical activation items
• Provide Cluster with updates on current and planned marketing activity, gain feedback on hotel requirements
• Manage the development and day to day work of the Cluster Marketing Executive
• Responsible for the development and execution of restaurant and bar marketing plans for Gillrays, The Library, The Pickled Hen, Cast Iron Bar & Grill, Carluccios and any future F&B concepts
• Lead the process of developing and sharing new ideas and suggestions for improvements, being innovative and creative to provide a quality service to the hotels. Responsible for activating 360 marketing initiatives
• Lead the development and activation of hotel core consumer messages and narrative across all areas of the hotels
• Being a brand ambassador and key representative for sharing the hotel successes, stories and activations within the local area, London and Europe. Being the link between the brand and the hotel teams to implement and share any changes, campaign and new brand standards.
• Partner with Digital Marketing to support the digital strategy for the hotels, ensuring timely communication of hotel updates and changes including collateral, menus, photography and promotions
• Partner with PR teams to develop the communications strategy for the hotels including extending communications plans to 360 activations across all channels
• Build relationships with key local partners and integrate the local culture within our hotels
• Be the first point of contact for all reactive PR* and marketing enquiries, evaluate the opportunity and respond accordingly *select hotels
• Responsible for all of the hotel’s social media activity primarily centered around the hotel’s Facebook, Twitter, Instagram, LinkedIn, and other Social Media pages as created with the support of the marketing & social media executive
• Responsible for executing Marriott Bonvoy activity on behalf of Cluster and properties
• Understanding and responsible for Marketing budget, and processes related to this
• Participate in the management of department’s controllable expenses to achieve or exceed budgeted goals
• Responsible for overseeing property photo shoots, including providing brand photographic guidelines, liaise with brand approved photographers, provide sample photography and guidance on use of photography playbook, and photography audits
• Manage the execution and fulfilment of projects as outlined on marketing communications plans and ensure the hotel team is aware of all brand marketing activations
• Ensure the marketing calendar to ensure all promotion activity is documented and planned
• Keep abreast of local area knowledge and events to support website enhancements and assist the team in maximising all revenue opportunities
• Work closely with Revenue and Digital Marketing to ensure effective marketing of any hotel deals or promotions and support need and special event dates
• Knowledge of overall hotel operations as they effect the department
• Performs other related tasks as assigned by management