Assistant Brand Manager (QMS)

Job content

A great British food company
Premier Foods is one of Britain’s biggest listed food companies, employing over 4,000 colleagues at 15 manufacturing sites and offices up and down the country.
Many of our brands have been part of UK life for more than a century and you’ll find them in 94% of British households.
At Premier foods we believe in inclusion, authenticity and individuality. We aim to ensure all existing and future colleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to work no matter who they are, what they look like, who they love or what they believe in. Our culture is one where everyone is welcome.
Assistant Brand Manager - QMS (Batchelors)
Based in St Albans

Purpose:
To support the Marketing Controller (MC) with delivery of the Batchelors QMS Pots portfolio including Super Noodle Pots and Pasta n Sauce Pots. Taking ownership for 1) the innovation pipeline and execution, 2) BTL activation including our exciting entertainment partnerships and 3) supporting on the total brand strategy and plans 4) assist in ongoing insight and performance management

Quick Meals, Snacks & Soup is one of the fastest growing areas of the UK Grocery Business, and it is an exciting time to be part of the Marketing team. The QMS&S Category compromises several much-loved UK brands - Batchelors (£117m RSV), Nissin Soba and Cup Noodles, Sharwood’s and Smash to mention a few. Innovation has been at the heart of our growth within the category- delivering new and exciting products and formats to UK consumer over the last 5 years. This is a particularly exciting but ambitious time for Batchelors offers a fantastic and unique development opportunity for an assistant brand manager to be involved in.

What you’ll be doing?
To support the Marketing Controller on a day to day basis, working on key initiatives to drive Premier Foods growth within QMSS

Brand Management:
Taking a lead role on key areas of the Batchelors portfolio; including ownership for Big Pots, Smash, and other EPD (which is currently confidential). Monitoring performance, developing actions plans and leading key projects through the Gate process
Assist in the development of retail ready plans for Batchelors to deliver Category growth and present to key Customers

Innovation & Projects:
Leading NPD and EPD projects across the QMS portfolio, with a focus on pots. This includes; developing winning concepts, delicious products & stand out packaging, leading the cross functional project team, building the commercial business case, creating launch plans and working with commercial functions to develop compelling retailer sell-in story.

Data Analysis:
Monitor, analyse & report on external performance and competitor activity to identify challenges and opportunities - working closely with the Sales & Commercial planning teams.

P&L Management:
Ownership of Smash P&L- monthly reporting on P&L position to the business
Key support on Big Pots feeding into total Pots P&L
Manage Batchelors consumer marketing spend and budget, including planning and reporting

Activation:
Support the SBM on shaping the exciting Batchelors Entertainment partnerships as we aim to double the opportunity on Batchelors. Developing activation plans with the Shopper Marketing team and leading the in store execution (previously partnered with Pokemon, Call of Duty and Final Fantasy)
Lead BTL activity such as shopper marketing, sampling & digital activation, PR, co-ordinating brand communication materials such as in-store POS, website & images for external customers
Plus experience with Customer Selling, Factory Presentations, GATE meeting process and more

What we need from you:
FMCG marketing experience
Commercial orientation- comfortable with data analysis & experience of P&Ls
Proven track record of working collaboratively with project teams (project management experience)
Results oriented - able to work collaboratively with teams and delivers personal accountabilities along with team.

What we offer you in return:
Competitive salary
Bonus
Up to 7.5% pension
Private medical insurance
Life assurance
Wide range of online and in-house training
Access to an employee discount scheme, with access to hundreds of nationwide retailers