Position: Mid-Senior level

Job type: Full-time

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Job DescriptionBose OverviewAt Bose, we live and breathe our brand promise to help customers reach their full potential - to feel more, do more and be more. We create technology-driven products that our customers truly love and that fit seamlessly into their lives. We are looking for a digital marketing lead to be part of a high-performing team, responsible for accelerating growth with key online resellers in Asia Pacific.RoleAs the Digital Marketing Lead, you will be responsible for developing the digital marketing direction and plans specific to a set of resellers that align with Bose’s business goals and objectives. The main objective of these plans is to drive sell-through results, optimizations and best practices across the region.You will own the marketing planning process, working collaboratively with the resellers to identify mutual business drivers and execute with excellence. You will work with key stakeholders to identify asset requirements, ensuring adherence to brand guidelines and efficiencies in creation.You will be responsible for optimizing digital strategies, including shopper navigation and conversion, to achieve business sales targets. You will also ensure shopper focus and insights are built into commercial plans and processes.Manage amazon media agency to support strategy, execution, optimization and reporting. Work to manage budgets, invoices and PO’s.Working collaboratively with your marketing colleagues and business account managers, you will drive coordinated plans and be responsible for achieving a set of KPIs. You will track and report on the execution of the plans including an annual calendar, investment plan and key initiatives.You will report into the Manager, Global Amazon MarketingKey ResponsibilitiesManage and execute marketing planning with online resellersUnderstand reseller marketing strategies to find mutually beneficial opportunitiesWork with internal teams to align reseller strategies with Bose strategic objectivesIdentify business drivers that lead to omni-channel and innovation strategiesDefine digital strategies that achieve sell-through targetsRecommend business and shopper insights as part of commercial plans and processesRecommends and manages marketing investment plan to achieve business goalsAchieve marketing KPIs that contribute to business targetsReport on marketing plan effectiveness and provide recommendationsCore CompetenciesThe candidate will be an experienced trade marketing specialist with proven commercial acumen:Adept at negotiating and exercising influence at multiple levelsA strong analytical orientation supported by data and insightsAbility to transfer shopper understanding into effective business plans that deliver resultsBottom-line, results-orientated business person In-depth understanding of digital marketing, omnichannel landscape and best practicesStrong communication skills, highly collaborative and successful relationship builderComfortable in a fast-paced, agile environment working across various countries within Asia PacificAbility to lead and manage a teamQualifications
  • 5+ years successful digital marketing experience
  • 5+ commercial experience with a proven track record of delivering results
  • BA required (Business, marketing, communications)
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Deadline: 16-07-2024

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