Account Executive

Agency :

Havas SO

Job Description Summary :

The Account Executive (AE) plays a key role in contributing to and supporting the account team and specific client needs, through the effective and efficient organisation and implementation of the tactical programme and its specific components.

The AE will be expected to competently support the team and share responsibility in managing and responding to client needs/requests, as well as developing the ability to delegate to junior members of the account teams. The AE will be starting to develop their all round writing skills for media and client materials and honing their media relations skills.

Job Description :

Account Administration & Organisation

• Oversee AAE on generic account administration duties encouraging best practice
• Oversee logistical arrangements being managed by AAE or assume responsibility in absence of AAE on the account; ensure validity and cost-effectiveness of recommendations, and that invoices don’t exceed quotations (unless for valid reason)
• Refine desk-research skills to assist with new business pitches and all aspects of account work
• Contribute ideas to the tactical implementation programme
• Take responsibility for the timely, effective and efficient organisation and administration of the tactical programme, ensuring client and team deadlines are met
• Take responsibility for media monitoring; apply knowledge and understanding of the product area and client priorities to media scanning so relevant press cuttings are identified and circulated to team and clients in a timely fashion
• Prepare forms to open HSO client project codes & supplier POs
• Assist with budget management by ensuring all costs are accurately captured in the budget trackers
• Liaise with suppliers to approve services
• Develop media coverage and evaluation reports
• Lead forward feature tracking and highlighting of relevant media opportunities
• Work within agreed budgets and time allocation for jobs
• Ensure all written communication is of the highest quality (good grammar; spell-checked)

Communications (PR, Advocacy and Medical Communications)

• Demonstrate an increasing understanding of media to effectively target and sell into relevant correspondents
• Develop consumer and trade press relationships and seek to utilise these to gain targeted coverage for clients and strong attendance at press events
• Develop solid writing skills e.g. press releases, backgrounders, case studies, speaker information, social media content, emails to client and basic correspondence. Manage integration of team/client feedback, using judgement and initiative
• Participate and contribute to the generation of creative ideas & platforms
• Generate content for different platforms and audiences (Medical, media, client, social, etc)
• Draw up media lists for client accounts
• Make contact with KOLs, case studies and media medics, as appropriate
• Develop a knowledge of the ‘marketing mix’ and its role in the tactical programme
• Read target media regularly and highlight potential opportunities for clients and follow up to establish viability
• Attend industry networking events and media briefings to gain an understanding of publications and what they look for in a story/feature

Client Activity

• Liaise with clients on a day-to-day basis to progress tactics
• Build and maintain an understanding of the client internal environment, including all relevant contacts and their job roles
• Demonstrate an understanding of the role PR & communications play in the client’s business environment

Relationship Building

• Interact with clients and respond to requests
• Build professional relationships with external suppliers e.g. designers, Flightline, film production agencies, etc
• Build a rapport with journalists to assist with media sell-ins and boost attendance at events
• Build relationships with potential case studies & KOLs
• Act as a team player within the Havas SO team

Industry Awareness

• Continue to proactively develop an understanding of the NHS/international health systems and broader health environment, and utilise growing knowledge towards the implementation and development of client and new business programmes (UK and global)
• Continue to familiarise yourself with the pharmaceutical industry and external environment
• Regularly read international industry and healthcare/consumer titles
• Keep updated on the ABPI, PAGB codes and MHRA and other regulatory bodies that impact on client business
• Keep up to date on consumer industry freelancers and which publications they regularly write for
• Keep up to date with the relevant columns in consumer magazines so features can be pitched in accordingly

Essential Skills & Knowledge

• Excellent verbal and written communication skills
• Effective planning and organisational skills
• Good attention to detail
• Good knowledge of the pharma, healthcare and media environments
• Computer literate

Competencies

• Team player
• Reliable
• Diligent
• Conscientious
• Enthusiastic / ‘can do’ attitude
• Proactive
• Self aware
• Resilient

Qualification

• Degree or of similar calibre

Skills :

Advertising Industry, Analytical, Apple Keynote, Marketing, Microsoft PowerPoint, Presentations, Written Verbal Communication

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

Due to high volume of applications, only eligible or matching candidates will be contacted by us.