Marketing Manager

Job content

Job Title: Marketing Manager

Location: Office Stoke on Trent 2-3 days per week - Hybrid Working and travel to events/customer sites

SUMMARY

Responsible for planning and implementing UK marketing strategies, whilst maintaining consistency with global guidelines. Lead the UK marketing efforts to meet agreed company objectives, and control UK marketing, advertising and promotional activity within an agreed annual budget.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Lead the implementation of the global brand and marketing strategies for the UK market for the Commercial division products and services to the right markets, liaising with the Global marketing team as required.

Lead and manage the UK marketing personnel and related resources to ensure all marketing and PR deliverables are met in a timely and cost effective manner.

Develop and manage the annual marketing plan in conjunction with the Commercial Director, Sales Director and Product Director. This should detail the year’s activity to meet agreed company objectives and must deliver all marketing activity within the agreed budget set in agreement with the MD and HQ.

Plan and manage all marketing events and trade shows. Coordinate all events and other sponsorships to ensure high visibility of the company’s brands. Attend such events as required.

Develop and control the annual advertising plan including networking with magazine editors, manage advertorials and deliver content in a timely manner to ensure a high level of JHT brand awareness in the market place. Production of copy for print.

Manage all aspects of sales collateral and print production including corporate stationery and company brochures.

Social channel content creation and scheduling for all JHT UK channel and measurement and management of engagement

Working with the sales teams, develop specific customer marketing support packages and tools to meet identified needs

Liaise with the product director to coordinate specific products launches and promotions

Develop promotions and direct mail, newsletters and other monthly lead generating activity.

SUPERVISORY RESPONSIBILITIES

Manages the Marketing Executive.

QUALIFICATIONS

Educated to degree level or equivalent in a marketing or sport science related discipline.

EXPERIENCE & SKILLS

Previous marketing experience is essential, ideally within the health and fitness industry. Demonstrate technical marketing skills and company product knowledge.

To demonstrate the ability to interact and cooperate with all company employees and external suppliers.

To be able to build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate high integrity.

Must have previous experience and be able to demonstrate advanced writing copy skills for different outlets, print, press releases and social channels etc Will need to generate original copy and content as well as amend for UK audience.

Maintain professional internal and external relationships that meet company core values.

Proactively establish and maintain effective working team relationships with all support departments.

Job Types: Full-time, Permanent

Pay: Up to £45,000.00 per year

Benefits:

• Company pension
• Free parking
• Gym membership
• Sick pay
• Work from home

Work days:

• Monday to Friday

Education:

• Bachelor’s (preferred)

Experience:

• marketing management: 3 years (required)

Work Location: In person

Reference ID: JHTUKMKTG June 24